# Charitable Gen Z Lip Glosses Formula Z Cosmetics' Luxe Diamond Glosses Support The Trevor Project By Laura McQuarrie | Published 2019-05-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/formula-z-cosmetics References: [prnewswire](https://www.prnewswire.com/news-releases/formula-z-cosmetics-founded-by-17-year-old-zach-dishinger-launches-new-luxe-diamond-lip-glosses-300848528.html) & [formulazcosmetics](https://formulazcosmetics.com/) Formula Z Cosmetics, the beauty brand created by 17-year-old makeup artist Zach Dishinger, recently launched its new Luxe Diamond Glosses, which support The Trevor Project. 50% of the net proceeds from the sale of the Mission Z sparkling Luxe Diamond Glosses are set to be donated to the suicide prevention and crisis intervention organization for LGBTQ youth. The Luxe Diamond Glosses add [lightweight, non-sticky shine to lips](https://www.trendhunter.com/trends/overglaze-hydrating-lip-gloss), all the while moisturizing them with ingredients like shea butter, sunflower and jojoba oils. The glossy lip products are offered in shades like Obsessed, the multi-reflective magenta Superstar and Boss, a rose gold shimmer. These lip glosses have the potential to be used on their own or combined with other Formula Z Cosmetics lip products for enhanced shine. The beauty brand is now expanding into [Bloomingdale's](https://www.trendhunter.com/trends/pure-color-melton-glosstick) through the Pride for All installation. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 49% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Charitable Makeup:** The trend of beauty brands creating products that support charitable causes opens up opportunities for disruptive innovation in the cosmetics industry. - **LGBTQ Youth Support:** The increasing focus on supporting LGBTQ youth through product sales presents opportunities for disruptive innovation in the beauty and social activism industries. - **Youth Entrepreneurship:** The rise of young entrepreneurs like Zach Dishinger, who created Formula Z Cosmetics, highlights the potential for disruptive innovation in the beauty and entrepreneurship industries. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can explore disruptive innovation by aligning products with charitable causes and supporting organizations like The Trevor Project. - **Social Activism:** The social activism industry can find disruptive innovation opportunities by collaborating with beauty brands and leveraging their products to support important causes. - **Youth Empowerment:** The empowerment of young entrepreneurs in industries like beauty showcases the potential for disruptive innovation in supporting and encouraging youth entrepreneurship. ## Related on Trend Hunter - [Luxe Plumping Glosses](https://www.trendhunter.com/trends/celestial-lip-gloss.md) - [Charitable Lipcare Campaigns](https://www.trendhunter.com/trends/it-gets-better-project.md) - [Hydrating Lip Gloss Stains](https://www.trendhunter.com/trends/hydrating-lip-gloss-stains.md) - [Next-Gen Moisturizing Cosmetics](https://www.trendhunter.com/trends/super-boost.md) - [High-Spirited Lipstick Lines](https://www.trendhunter.com/trends/ziye-burgess.md) - [Adorable Pride-Celebrating Beauty Sets](https://www.trendhunter.com/trends/limitededition-pride-collection.md) - [Play-Centered Color Cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup.md) - [Philanthropic Cosmetic Brand Initiatives](https://www.trendhunter.com/trends/kiehls-open-doors.md) - [Pride-Themed Acne Treatments](https://www.trendhunter.com/trends/acne-healing-dots.md)