# Cubed Nail Polish Collections The Formula X for Sephora Collection of Nail Varnish is Neatly Cubed By Laura McQuarrie | Published 2013-10-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/formula-x References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/10/formula-x-for-sephora.html) & [establishednyc](http://establishednyc.com/client/formula-x-pack/) The Formula X brand of nail polishes have been created exclusively for [Sephora](https://www.trendhunter.com/trends/mini-color-shifter-strange-botanicals) by the 'Established' agency. Instead of a [nail polish bottle](https://www.trendhunter.com/trends/shapeup-tube) that is round or slightly curved, the design for the Formula X line is cubed. This shape lends itself well to stacking, which is how Established presents these nail polishes in several images. Since these [nail varnishes sit so nicely together](https://www.trendhunter.com/trends/buildabox-bundle), they also can sit beautifully side-by-side in a very aesthetically-pleasing box. The name of the brand itself seems slightly science-inspired, as if these nail polishes are made from some miraculous mystery formula. The simple packaging lets the colors of the nail polishes shine, while still presenting them in a design that is interesting and different from any other offering on Sephora's shelves. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Cubed Packaging:** The use of cubed packaging offers a unique and visually appealing way to present products, potentially disrupting traditional bottle and box designs. - **Stackable Design:** The stackable design of these nail polish bottles creates a convenience factor for consumers and opens up possibilities for innovative storage solutions. - **Minimalist Packaging:** The minimalist packaging approach showcases the product colors while still adding an interesting element to the overall design, presenting an opportunity for disruptive branding in the beauty industry. ### Industries Being Reshaped - **Beauty:** The beauty industry can leverage the use of cubed packaging and stackable design to create a fresh and visually appealing product packaging experience. - **Retail:** In the retail industry, companies can explore the use of minimalist packaging and unique designs to stand out on shelves and capture consumer attention. - **Design:** Design agencies can focus on creating innovative packaging solutions, such as cubed design and stackable formats, to meet the growing demand for visually striking and functional packaging. ## Related on Trend Hunter - [Rich Functional Nail Polishes](https://www.trendhunter.com/trends/the-deep-edit.md) - [Sleek Nail Polish Pens](https://www.trendhunter.com/trends/nail-pen.md) - [Gem-Infused Nail Polishes](https://www.trendhunter.com/trends/fabled-gemgel.md) - [Jewelry-Inspired Nail Polishes](https://www.trendhunter.com/trends/essie-gel-couture-bedazzled-collection.md) - [Four-In-One Nail Polishes](https://www.trendhunter.com/trends/fourinone-nail-polis.md) - [Holiday-Ready Reusable Nail Kits](https://www.trendhunter.com/trends/facile-nail.md) - [Customizable Nail Polish Kits](https://www.trendhunter.com/trends/buildabox-bundle.md) - [Nail Polish Brand Expansions](https://www.trendhunter.com/trends/nailsinc-polishes.md) - [Spooky Nail Polish Sets](https://www.trendhunter.com/trends/scream-on-halloween.md)