# Collaborative Racing-Themed Timepieces TAG Heuer Excites Fans with a Formula 1 Kith Collection By Amy Duong | Published 2024-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/formula-1-kith References: [yankodesign](https://www.yankodesign.com/2024/05/01/tag-heuers-iconic-return-with-the-reinvented-formula-1-series-and-kith/) & [yankodesign](https://www.yankodesign.com/tag/swatch/)  [TAG Heuer](https://www.trendhunter.com/trends/tag-heuer-timepiece) breathes life back to the Formula 2 Series 1 timepiece with the Formula 1 Kith collaborative collection. The brand works with [streetwear retailer](https://www.trendhunter.com/trends/audemars-piguet-x-kaws) to give the classic sports timepiece a modern update. It has a limited edition launch as there are under 5,000 pieces made. The capsule brings a sense of nostalgia with a juxtaposing modern watch collecting energy. The collection is made with significant updates including the replaced Sapphire Crystal with original plastic dial coverings. This adds a touch of clarity and also elevates the durability of the watch whilst delivering comfort and overall wearability. Five models have a stainless steel case, two have black PVD coatings that match the bezel. Moreover, five models keep the classic Arnite cases in new colorways by [KITH](https://www.trendhunter.com/trends/quiet-please-collection). Image Credit: TAG Heuer, Kith ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 8% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Modernized Collection Collaborations:** Opportunity for luxury brands to revive classic pieces with streetwear collaborations, combining nostalgia with contemporary appeal. - **Enhanced Durability Design:** Innovative materials like replaced plastic dial coverings over Sapphire Crystal offer improved durability and comfort in timepiece design. - **Colorway Customization Capsules:** Special editions featuring unique colorways by collaborative partners present creative opportunities for brand exclusivity and personalization. ### Industries Being Reshaped - **Luxury Fashion:** Luxury fashion brands can explore collaborative ventures with streetwear labels to introduce limited edition collections that blend tradition with modernity. - **Watchmaking:** The watchmaking industry can innovate by experimenting with innovative materials and design elements to enhance durability and wearability in timepieces. - **Personalized Accessories:** Companies in the accessories industry can create unique limited editions with customized colorways to cater to individual tastes and preferences. ## Related on Trend Hunter - [Branded Racing Smartwatches](https://www.trendhunter.com/trends/tag-heuer-timepiece.md) - [Race-Inspired Smartwatch](https://www.trendhunter.com/trends/connected-calibre-e5.md) - [Professional Race Fan Smartwatches](https://www.trendhunter.com/trends/tag-heuer-connected-calibre-e5-x-formula-1-edition.md) - [History-Honoring Collaborative Watches](https://www.trendhunter.com/trends/carrera-seafarer.md) - [Sporty Skeletonized Timepieces](https://www.trendhunter.com/trends/tag-heuer-extreme-sport-collection.md) - [Monochrome Limited Chronographs](https://www.trendhunter.com/trends/tag-heuer-x-fragment.md) - [Dual-Time Motorsport Watches](https://www.trendhunter.com/trends/tag-heuer-carrera-chronograph-extreme-sport.md) - [Racing Legacy Watch Ranges](https://www.trendhunter.com/trends/tag-heuer-formula-1-chronograph.md) - [Striking Monochromatic Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-tourbillon.md)