# Discreetly Beautiful Furniture Showrooms Form(LA) Opens its First Flagship Store in Los Angeles By Amy Duong | Published 2024-12-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/formla References: [dezeen](https://www.dezeen.com/2024/12/19/formla-flagship-store-los-angeles-marble-pivot-door/) & [form-losangeles](https://form-losangeles.com/)  Custom stone furniture creator [Form](https://www.trendhunter.com/trends/perforated-steel-furniture)(LA) has just opened its [first flagship store location](https://www.trendhunter.com/trends/contemporary-luxury) in Los Angeles. The space is defined by the pivoting marble door accented by the nine porthole windows. The store is nestled in a historic West Hollywood building that dates back almost a century. The founder of the brand, Jordan Mosslar started designing and converting the space into a showroom back in March 2022. He shared with Dezeen, "Because we were renovating a large, 90-year-old building, there were many unexpected surprises that required us to adjust our original plans and re-design elements on the fly." The interior space was inspired by a modern Italian design with [warm textures](https://www.trendhunter.com/trends/estilio) and a playful aesthetic. Image Credit: Clement Pascal ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 23% | Activity: 20% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Artisanal Stone Furniture:** The opening of Form(LA)'s flagship store highlights a growing interest in artisanal stone furniture, offering opportunities for unique custom designs in modern interiors. - **Historic Building Retail Optimization:** Repurposing historic buildings as retail spaces, as seen with Form(LA)'s showroom, unlocks potential for preserving architectural heritage while adding value to commercial real estate. - **Pivoting Door Design:** Innovative showroom elements like pivoting marble doors can inspire new functional design solutions, pushing traditional retail environments towards more dynamic and customizable spaces. ### Industries Being Reshaped - **Interior Design:** The interior design industry can explore the integration of modern Italian aesthetics and warm textures to create sophisticated and inviting retail spaces. - **Furniture Manufacturing:** Opportunities abound in furniture manufacturing for brands that specialize in custom, high-end materials such as stone to meet the growing demand for luxury and personalized home furnishings. - **Real Estate Redevelopment:** Redeveloping historic buildings for commercial use reflects an industry trend towards adaptive reuse that preserves cultural significance while meeting contemporary business needs. ## Related on Trend Hunter - [Contemporary Millwork Design Showrooms](https://www.trendhunter.com/trends/madera.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md) - [New York Furniture Showrooms](https://www.trendhunter.com/trends/porro.md) - [Distinctive Luxury Retail Spaces](https://www.trendhunter.com/trends/jacquemus-boutique.md) - [Rug Brand Flagship Locations](https://www.trendhunter.com/trends/armadillo.md) - [Vibrant Collaborative Design Showrooms](https://www.trendhunter.com/trends/senso-1.md) - [Sustainable Furniture Capsule Shops](https://www.trendhunter.com/trends/light-and-dwell.md) - [Vibrant Colorful Retail Spaces](https://www.trendhunter.com/trends/our-place-2.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md)