# Posture-Improving Activewear Formewear's Designs Help to Realign The Spine for More Comfort By Laura McQuarrie | Published 2021-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/formewear References: [fastcompany](https://www.fastcompany.com/90615816/formewear-athletic-clothes-posture-back-pain) & [formewear](https://formewear.com/password) Formewear sets itself apart as the first-ever line of apparel that uses this system to correctly re-align the body for perfect posture." The innovative, science-backed line of [activewear](https://www.trendhunter.com/trends/motion-collections) makes shirts, leggings and [sports bras](https://www.trendhunter.com/trends/flexwire-bras) that help people reposition their shoulders and align the spine to provide relief from back pain and support better breathing. The designs incorporate tension bands that help to [improve posture](https://www.trendhunter.com/trends/break), so that people are physically assisted, and over time, muscle memory will help them maintain healthier positions over time. According to co-founder and chief operating officer Seiji Liu, when wearing the styles for "one to two hours a day in various activities for several weeks, you will start to see a noticeable change," and "Over several weeks people will be able to stand taller.” ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 93% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Posture-improving Activewear:** Opportunity for apparel companies to create clothes that use tension bands to improve posture and alleviate back pain. - **Science-backed Apparel:** Opportunity for companies to develop clothing lines that use scientific research to solve common problems like poor posture. - **Body-aligned Clothing:** Opportunity for designers to create clothing that physically aligns the body and improves overall well-being. ### Who This Affects Most - **Athletic Apparel:** Innovative use of tension bands in athletic apparel can lead to more comfortable and supportive activewear. - **Health and Wellness:** Apparel is becoming an important aspect of overall well-being and companies can capitalize on this trend by developing clothing that has health benefits. - **Fashion:** As activewear becomes more popular and fashion-forward, designers can incorporate innovative features like tension bands to differentiate themselves in a crowded market. ## Related on Trend Hunter - [Back Pain-Alleviating Braces](https://www.trendhunter.com/trends/cayatch-posture-corrector.md) - [AI-Enabled Posture Wearables](https://www.trendhunter.com/trends/posture-monitoring-wearable.md) - [Smart Posture Support Systems](https://www.trendhunter.com/trends/neurasit.md) - [Posture Correction Tools](https://www.trendhunter.com/trends/neckfit1.md) - [AI-Powered Posture Correctors](https://www.trendhunter.com/trends/czur-mirror.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Posture-Fixing Devices](https://www.trendhunter.com/trends/break.md) - [Performance Functional Leggings](https://www.trendhunter.com/trends/tighties.md) - [Posture Correction Exercises](https://www.trendhunter.com/trends/neckfit.md)