# Formaldahyde-Free Nail Polishes Cheeky Monkey Cosmetics Offers Luxe Eco-Friendly Varnishes By Meghan Young | Published 2014-07-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/formaldahydefree-nail-polish References: [cheekymonkeycosmetics](http://www.cheekymonkeycosmetics.com) The first thing that might stand out when a person takes in Cheeky Monkey Cosmetics' line of nail varnishes is the youthful and bold branding; yet the formaldahyde-free nail polish has a lot more going for it than simply looks. The luxe line of cosmetics is eco-friendly, ensuring that people are purchasing and applying the products in a environmentally responsible way. Available in a range of colors, the formaldahyde-free nail polish offers quality coverage that is expected from international brands including [OPI](https://www.trendhunter.com/trends/opi-gelcolor-intelligel-system) and [Essie](https://www.trendhunter.com/trends/nail-art-studio). Based in Toronto, Canada, founder Andrea Pahn says, "I was bored with the hum-drum nail polishes and wanted to create luxurious, high quality formulations and put a little 'cheeky' fun into the nail care experience." She definitely succeeded at that. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 34% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Formaldahyde-free Nail Polishes:** The trend of formaldahyde-free nail polishes presents an opportunity for brands to create eco-friendly and high-quality varnishes. - **Youthful and Bold Branding:** The trend of youthful and bold branding in the nail polish industry offers a disruptive innovation opportunity to differentiate products and attract younger consumers. - **Eco-friendly Cosmetics:** The trend of eco-friendly cosmetics, exemplified by Cheeky Monkey Cosmetics, opens opportunities for brands to create products that are environmentally responsible and appealing to conscious consumers. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can leverage the trend of formaldahyde-free nail polishes to develop innovative, eco-friendly product lines. - **Nail Polish:** The nail polish industry has the opportunity to embrace youthful and bold branding to disrupt the market and cater to the preferences of younger consumers. - **Beauty:** The beauty industry can capitalize on the trend of eco-friendly cosmetics to offer consumers environmentally responsible product options. ## Related on Trend Hunter - [Free-From Gel Polishes](https://www.trendhunter.com/trends/21free-gel-nail-polish.md) - [Decadent Superfood Nail Polishes](https://www.trendhunter.com/trends/le-sweet-nail-polish.md) - [Plant-Derived Nail Polish Removers](https://www.trendhunter.com/trends/vegan-nail-polish-remover.md) - [Free-From Spring Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-goodkindpure-fresh-bloom.md) - [Sunlight-Reactive Nail Polishes](https://www.trendhunter.com/trends/forever-wear-chill-paint.md) - [Vegan Manicure Sets](https://www.trendhunter.com/trends/manucurist-green-system-in-poppy-red.md) - [Sleek Nail Polish Pens](https://www.trendhunter.com/trends/nail-pen.md) - [Free-From Spring Nail Polishes](https://www.trendhunter.com/trends/enchanted-meadows-collection.md) - [Nail Polish Brand Expansions](https://www.trendhunter.com/trends/nailsinc-polishes.md)