# Chic Formal Streetwear Capsules PUMA & RHUDE is an Upscale Collaboration That Mixes Stylistics By Kalin Ned | Published 2019-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/formal-streetwear References: [highsnobiety](https://www.highsnobiety.com/p/rhude-puma-collection-release-date-price/#slide-10) & [us.puma](https://us.puma.com/en/us/home?affID=21181&mktID=AFF:21181:PepperJam:2-298558:USA&clickId=2767083581) The world of formal streetwear opens up as sports brand [PUMA](https://www.trendhunter.com/trends/puma-x-madhappy) joins forces with Los Angeles-based designer Rhuigi Villaseñor for the first-ever RHUDE collaboration. First and foremost, the fashion-forward partnership realizes four chic silhouettes of bespoke sneakers — the CELL Alien which pays homeage to the 90s, the retro [Palace Guard](https://www.trendhunter.com/trends/alpine-f1), the basketball-informed Basket '68 OG Mid, as well as the ALTERATION. Each of these models is recognized by style-centric elements that do not omit function-forward sensibilities. Moreover, the [formal streetwear collection](https://www.trendhunter.com/trends/aries-and-puma) is also supplemented with a stunning range of apparel that is hybridized. Made to be unisex, the clothing from the PUMA x RHUDE drop employs "classic suiting techniques, unexpected ptterns, and pops of color" — motifs that have been accelerated by the progressive design ethos of Rhuigi Villaseñor. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 69% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Formal Streetwear:** Opportunity for disruptive innovation in merging formal and streetwear fashion styles. - **Collaborative Partnerships:** Opportunity for disruptive innovation in collaborative partnerships between sports brands and designers. - **Unisex Fashion:** Opportunity for disruptive innovation in creating gender-neutral clothing collections. ### Industries Being Reshaped - **Fashion:** Opportunity for disruptive innovation in the fashion industry through the fusion of formal and streetwear styles. - **Sports:** Opportunity for disruptive innovation in the sports industry through collaborations with fashion designers. - **Apparel:** Opportunity for disruptive innovation in the apparel industry by creating unisex clothing collections. ## Related on Trend Hunter - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-and-rhude.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-rhude.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Fashion-Forward Hybrid Sneakers](https://www.trendhunter.com/trends/coperni-x-puma.md) - [Athletic Boundary-Blurring Collabs](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf.md) - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md) - [Performance-Inspired Designer Shoes](https://www.trendhunter.com/trends/balenciaga-x-puma.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md)