# Contemporary Pet Furnishings The Forma Italia Suite Series Combines Comfort With a Chic Design By Jana Pijak | Published 2013-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/forma-suite References: [inthralld](http://inthralld.com/2013/03/high-end-forma-italia-suite-pet-furniture/) & [materialicious](http://materialicious.com/2013/03/pet-suite-furniture-by-forma-italia.html) The Forma Italia 'Suite' furniture series is a contemporary line of [cat and dog beds](https://www.trendhunter.com/trends/foldable-human-dog-bed) that doubles as a chic side table or suspended shelving accessory. The elliptical furniture piece features a gap that houses a [eco-friendly leather cushion](https://www.trendhunter.com/trends/biting-edge), serving as the perfect cocoon-like bed for one's pet. Combining comfort with chic and contemporary design, the [luxury retailer](https://www.trendhunter.com/trends/goyard-pet-luxe) stays true to their elegant aesthetic and creates a furniture piece that is suited for everyone's favorite animal companions. While some pet beds may become eye-sores within a contemporary interior, the Forma Italia 'Suite' furniture series is practical without losing its visually pleasing and modern aesthetic. Embracing simplicity, this streamlined furniture piece is designed for smaller pets that are sure to enjoy its endless comfort. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 57% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Contemporary Pet Furnishings:** Disruptive innovation opportunity: Creating pet furnishings that blend seamlessly with modern interior design. - **Chic Design:** Disruptive innovation opportunity: Developing stylish and functional pet furniture that doubles as home decor. - **Streamlined Furniture:** Disruptive innovation opportunity: Designing minimalist pet beds that cater to smaller pets while maintaining a sleek aesthetic. ### Industries Being Reshaped - **Luxury Retail:** Disruptive innovation opportunity: Partnering with luxury retailers to create high-end pet furnishings that cater to affluent pet owners. - **Interior Design:** Disruptive innovation opportunity: Collaborating with interior designers to integrate pet furniture seamlessly into contemporary living spaces. - **Pet Care:** Disruptive innovation opportunity: Expanding pet care services to include custom-designed pet furnishings that prioritize comfort and style. ## Related on Trend Hunter - [Modern Pet-Friendly Furniture](https://www.trendhunter.com/trends/choo-choo.md) - [Inconspicuous Pet Furniture](https://www.trendhunter.com/trends/inconspicuous-pet-furniture.md) - [Luxury Pet Accessories](https://www.trendhunter.com/trends/giobagnara.md) - [Comfy Sofa-Inspired Pet Beds](https://www.trendhunter.com/trends/sofa-pet-bed.md) - [Posh Pet-Friendly Chair Designs](https://www.trendhunter.com/trends/quella-chair.md) - [Functional Furniture Cat Houses](https://www.trendhunter.com/trends/donarturo-cuba-cat-house.md) - [Stylish Modular Pet Beds](https://www.trendhunter.com/trends/modular-pet-beds.md) - [Modern House Pet Furniture](https://www.trendhunter.com/trends/choo-choo-console.md) - [Dual-Function Pet Furniture](https://www.trendhunter.com/trends/weelywally-oslo.md)