# Dismembered Mannequin Exhibits 'Form Us With Love' Pushes Retail Boundries By Peter Vallas | Published 2011-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/form-us-with-love References: [fastcodesign](http://www.fastcodesign.com/1663060/exhibition-captures-the-soul-of-the-modern-dandy) & [formuswithlove.se](http://www.formuswithlove.se/) 'Form Us With Love' is an exhibit in Sweden which takes an interesting approach to display modernized hip fashion. The exhibit portrays the meaning of [modern-day dandy](https://www.trendhunter.com/trends/hm-x-glenn-martens). In the [From Us With Love exhibit](https://www.trendhunter.com/trends/form-us-with-love-2) (which was debuted in the Nordiska Museet) includes body parts of mannequins that are individually pieced apart and and attached to blocks. Each part is then dressed up and displaying a fashion item that is part of the showcase. **Implications** - This combination between [dark humor](https://www.trendhunter.com/trends/the-room-by-gentle-monster) creates this morbid yet alluring artistry that is entertaining to consumers. The dark nature of this good acts as a strikingly stark contrast to competitor's displays. Businesses can benefit by creating similar products. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 27% | Activity: 14% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dismembered Mannequin Displays:** Disruptive innovation opportunity: Exploring non-traditional and provocative methods for displaying products in retail stores. - **Dark Humor Merchandising:** Disruptive innovation opportunity: Experimenting with a playful and twisted approach to retail merchandising can create unexpected appeal among consumers. - **Modern Dandy Fashion:** Disruptive innovation opportunity: Designing fashion items that appeal to the desires and needs of modern males who seek a dandy and elegant style. ### Industries Being Reshaped - **Fashion Retail:** Retailers are urged to consider more creative and edgy visual merchandising styles to convey fashion concepts in-store. - **Art and Sculpture:** Exhibits like 'Form Us With Love' demonstrate the potential for provocative and unconventional sculptures to engage and intrigue audiences. - **Advertising and Marketing:** Marketers and advertisers can push the boundaries with unconventional and even disturbing campaigns that will grab attention and create buzz among consumers. ## Related on Trend Hunter - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Hyper-Realistic Digital Exhibitions](https://www.trendhunter.com/trends/hyperrealistic-digital-exhibitions.md) - [Health Object Art Exhibitions](https://www.trendhunter.com/trends/out-of-orifice.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Consumer-Inspired Store Mannequins](https://www.trendhunter.com/trends/london-store-mannequins.md) - [Designer-Hosted Brooklyn Pop-Ups](https://www.trendhunter.com/trends/gustaf-westman-in-new-york.md) - [Contemporary Fashion Retrospectives](https://www.trendhunter.com/trends/balenciaga-by-demna.md) - [Adaptive Furniture Displays](https://www.trendhunter.com/trends/usm-haller-reframed.md) - [Immersive Fashion Exhibitions](https://www.trendhunter.com/trends/centennial-exhibition.md)