# Artisanal Furniture Films Restoration Hardware's 'Form Follows Beauty' Ad Celebrates Artistry By Jana Pijak | Published 2016-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/form-follows-beauty References: [youtube](https://www.youtube.com/watch?v=wQz3KSKiB6M) & [rhmodern](http://www.rhmodern.com) Restoration Hardware's 'Form Follows Beauty' ad spotlights the work of [lighting designer](https://www.trendhunter.com/trends/customizable-lighting-fixtures) Jonathan Browning and follows his complex creative process. Suggesting that he sometimes has to lock himself in a room to come up with creative ideas, the designer gives viewers a candid look at his creative rituals and process illustrations while exploring how much [artistry and craftsmanship](https://www.trendhunter.com/trends/woodcarving-heritage) goes into creating a Restoration Hardware product. Known for its chic and artisanal products, the high-end retailer showcases the craftsmanship behind its furnishings while also spotlighting the work of one of its most talented designers. Form Follows Beauty is as much a [short film](https://www.trendhunter.com/trends/campaign-film) as it is a commercial and will appeal to design lovers with an appreciation for the process behind a final product. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 13% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Artisanal Crafts:** Disruptive innovation opportunity: Create a platform or marketplace that connects consumers with artisans and showcases the craftsmanship behind their products. - **Creative Rituals:** Disruptive innovation opportunity: Develop tools or apps that help individuals optimize their creative process and enhance their creative rituals. - **Process Illustration:** Disruptive innovation opportunity: Introduce virtual reality or augmented reality technology to allow consumers to experience and understand the creative process behind products. ### Sectors Adopting This - **Luxury Furniture:** Disruptive innovation opportunity: Incorporate advanced materials or technologies, such as 3D printing, into the production of luxury furniture to enhance the artistry and craftsmanship. - **Film Production:** Disruptive innovation opportunity: Develop innovative techniques or technologies to capture and showcase the behind-the-scenes creative process of designers, artisans, and craftsmen in the film industry. - **Interior Design:** Disruptive innovation opportunity: Design virtual reality tools or platforms that allow interior designers to virtually present their creative process and collaborative ideas to clients. ## Related on Trend Hunter - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Premium White Oak Furniture](https://www.trendhunter.com/trends/byron-reeded-collection.md) - [Leather Goods-Focused Holiday Campaigns](https://www.trendhunter.com/trends/leather-goods1.md) - [Extravagant Handcrafted Furniture](https://www.trendhunter.com/trends/handcrafted-furniture.md) - [Elevated Masterful Furniture Designs](https://www.trendhunter.com/trends/og-studio-1.md) - [Jewelry-Inspired Furniture](https://www.trendhunter.com/trends/through-chrome-reflections.md) - [Sustainable Creative Craft Series](https://www.trendhunter.com/trends/fyrn-studio-series.md) - [Artisanal Craftsmanship-Exploring Stores](https://www.trendhunter.com/trends/artisanal-concept-store.md) - [Americana Furniture Debut Capsules](https://www.trendhunter.com/trends/archivism.md)