# Solution-Oriented Skincare Forgotten Skincare Addresses Issues That Aren't Commonly Addressed By Laura McQuarrie | Published 2021-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/forgotten-skincare References: [newbeauty](https://www.newbeauty.com/best-products-cosmoprof-2021/6) & [forgottenskincare](https://forgottenskincare.com/collections/shop) Forgotten Skincare sets itself apart as a brand that offers targeted solutions for areas of the body that are underserved, such as the underarms or the inner thighs. In The Strip Down & Raise Up Bundle, the brand includes [The Original Underarm Brightening Deodorant Cream](https://www.trendhunter.com/trends/mandelic-acid-brightening-deodorant-gel) and [The Down Low Inner Thigh Serum](https://www.trendhunter.com/trends/targeted-hyperpigmentation-treatment), both of which offer [brightening benefits](https://www.trendhunter.com/trends/brightening-duo). While the deodorant cream is powered by beneficial natural ingredients such as barberry and salicylic acid, the serum for the inner thighs makes the most of a potent combination of niacinamide, licorice root and papaya extract. As the brand identifies, there are thousands of searches a month for terms like "underarm darkness" yet there are few products that are safe and effective. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 68% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Targeted Skincare:** Opportunities for new and established skincare brands to create targeted solutions for underserved areas of the body. - **Natural Ingredient Skincare:** Potential for brands to use beneficial natural ingredients in their skincare products for safe and effective solutions. - **Brightening Skincare:** Growing demand for brightening skincare products that address specific concerns such as underarm darkness or inner thigh discoloration. ### Where This Applies - **Skincare:** Innovative skincare brands have an opportunity to create specific targeted solutions to address common problems not addressed by mainstream products. - **Beauty:** The brightening skincare trend presents opportunities for beauty brands to create products that cater to the growing demand for skin brightening solutions. - **Natural Products:** The use of natural ingredients in skincare is a trend that is fast gaining popularity, and presents opportunities for both new and established brands looking to create natural and sustainable skincare products. ## Related on Trend Hunter - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [Comfort-Boosting Targeted Bodycare](https://www.trendhunter.com/trends/total-body-sweat-odor-collection.md) - [Underarm-Focused Gift Sets](https://www.trendhunter.com/trends/kaianaturals.md) - [Ingredient-Focused Bodycare](https://www.trendhunter.com/trends/the-ordinary-body-care.md) - [Intimate Skincare Capsules](https://www.trendhunter.com/trends/oyo-skincare.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Expansive Body Care Lines](https://www.trendhunter.com/trends/kiehls-personals.md) - [Brightening Skincare Sets](https://www.trendhunter.com/trends/brightening-duo.md) - [Brightening Deodorant Gels](https://www.trendhunter.com/trends/mandelic-acid-brightening-deodorant-gel.md)