# Forgotten Flower Fragrances Forgotten Flowers by L’Occitane en Provence Revives Neglected Plants By Laura McQuarrie | Published 2024-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/forgotten-flowers References: [instagram](https://www.instagram.com/loccitane_mauritius/p/CyqQOydBd6x/?img_index=1) & [premiumbeautynews](https://www.premiumbeautynews.com/en/how-did-l-occitane-revive)  Rose, jasmine and lavender are some of the most popular flowers that reign supreme in fragrances and Forgotten Flowers by [L’Occitane en Provence](https://www.trendhunter.com/trends/loccitane-en-provence-2) is a collection that dares to explore lesser-known blooms, offering an enchanting olfactory journey beyond the conventional. Back in 2015, the brand committed to supporting researcher Anne-Sophie Bouville's thesis on Forgotten Perfume Plants and the project culminated with a patent, three scientific publications, and a collection of perfumes that revisit flowers that have been forgotten in the world of perfumery. While [Noble Épine](https://www.trendhunter.com/trends/the-eyelift-concentrate) is a soft floral perfume with notes of creamy almond that came to fruition by using fresh flower absolute, Melilot used an infusion technique rather than the absolute of the flower. Rounding out the Forgotten Flowers collection, Barbotine turned the plant's essential oil into perfume. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 50% | Activity: 58% | Freshness: 21% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Exploring Neglected Flora:** Opportunities exist in the fragrance industry for brands to create unique scents by exploring lesser-known blooms. - **Innovative Perfume Techniques:** The use of unconventional methods like infusion techniques instead of flower absolutes presents new possibilities for perfume creation. - **Reviving Forgotten Plants:** There is a trend towards revisiting overlooked flowers to develop captivating fragrances that stand out from traditional options. ### Sectors Adopting This - **Fragrance Industry:** The fragrance industry can tap into the trend by focusing on exploring lesser-known flowers for new scent developments. - **Botanical Cosmetics:** Botanical cosmetics industry has the opportunity to innovate by leveraging unconventional techniques like turning essential oils of forgotten plants into perfumes. - **Natural Perfumery:** Natural perfumery sector has the potential to thrive by reviving forgotten plants and incorporating their unique scents into products. ## Related on Trend Hunter - [Desert Floral-Inspired Fragrances](https://www.trendhunter.com/trends/desert-floral.md) - [Fresh Vegetal Fragrances](https://www.trendhunter.com/trends/vegetable-based-scents.md) - [Luxury Nature-Inspired Fragrances](https://www.trendhunter.com/trends/diptyque-6.md) - [Brown Orchid Perfumes](https://www.trendhunter.com/trends/brown-flowers-by-ds-durga.md) - [Virtual Brand Fragrance Experiences](https://www.trendhunter.com/trends/loccitane-en-provence-2.md) - [Heart Note Fragrances](https://www.trendhunter.com/trends/heart-notes-collection.md) - [Next-Gen Citrus Floral Fragrances](https://www.trendhunter.com/trends/florist-eau-de-parfum.md) - [Clean Rose Fragrances](https://www.trendhunter.com/trends/rose-era.md) - [Alchemist-Inspired Fragrance Collections](https://www.trendhunter.com/trends/alchemists-gardens.md)