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# Absolving Stain Remover Ads
Vanish Removes All Stains, Including Sins

By Vincent Salera | Published 2009-03-03 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/forgiving-stain-remover-vanish-removes-all-stains-including-sins
References: [adsoftheworld](http://adsoftheworld.com/media/print/vanish_stain_remover_confession)

I wonder if there is a shortage of priests in Poland? The latest ad from [Vanish](https://www.trendhunter.com/trends/multipower-tabs) [stain remover](https://www.trendhunter.com/trends/ariel-pods-the-big-one) shows us that it can remove any stain--even the human stain of sin. Ads for this product are known to be comical, and this one is no exception.

Hester Prynne of "The Scarlet Letter," a character well known for committing adultery, certainly could have used this product back in the 1850’s. The ad was created by [advertising agency](https://www.trendhunter.com/trends/kiehls-response) S4, Poland with creative direction by Norbert Wawro and Peter Olszewski. The copy was written by Tytus Klepacz.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 4% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Comical Advertisements:** Disruptive innovation opportunity: Brands can explore humorous and entertaining ad campaigns to engage consumers and stand out from competitors.
- **Unconventional Stain Removal:** Disruptive innovation opportunity: Companies can develop unique and effective stain removal solutions that target specific types of stains, expanding beyond traditional methods.
- **Controversial Marketing Approaches:** Disruptive innovation opportunity: Marketers can leverage controversial themes or unconventional messaging strategies to create buzz and generate consumer interest.

### Sectors Adopting This

- **Advertising:** Disruptive innovation opportunity: The advertising industry can embrace creativity and experimentation to redefine traditional marketing approaches and capture audience attention.
- **Cleaning Products:** Disruptive innovation opportunity: Cleaning product manufacturers can invest in research and development to create innovative stain remover formulations that cater to specific stain types and customer demands.
- **Entertainment:** Disruptive innovation opportunity: The entertainment industry can collaborate with brands to create engaging and humorous content that entertains and captures consumer interest.

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