# Unparalleled Cosmetic Products Forgetten Skincare's New Cream is Made for Those 'Forgotten' Areas By Francesca Mercurio | Published 2021-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/forgetten-skincare References: [forgottenskincare](https://forgottenskincare.com/) & [urbanoutfitters](https://www.urbanoutfitters.com/shop/forgotten-skincare-the-original-underarm-brightening-cream?category=SHOPBYBRAND&color=000&type=REGULAR&size=ONE) Forgotten Skincare is a new cosmetic line that offers products for those 'forgotten' areas - the underarm and inner thigh. This female-founded skincare brand offers clean and vegan-friendly products designed to tighten and brighten the sensitive regions that are often overlooked by the beauty industry. Its latest product is The Original [Underarm Brightening Cream](https://www.trendhunter.com/trends/mandelic-acid-brightening-deodorant-gel). This one-of-a-kind product targets all underarm sensitivities at once - from discoloration, razor burn, ingrown hairs, and harsh odors. The cream using uva ursi extract and vitamin C together to target uneven and discolored skin tones. At the same time, jojoba oil moisturizes and keeps the skin smelling fresh. The product is available online or through [Urban Outfitters](https://www.trendhunter.com/trends/urban-kind). All Forgotten Skincare products are certified cruelty-free by the [Leaping Bunny](https://www.trendhunter.com/trends/sorevna) Program. Image Credit: Forgotten Skincare ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 55% | Activity: 49% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Beauty Industry's Focus on Forgotten Areas:** Opportunities for cosmetic brands to develop products for areas of the body that have traditionally been overlooked. - **Clean and Vegan-friendly Skincare:** Increasing consumer demand for skincare products that prioritize clean and vegan-friendly ingredients. - **Multipurpose Skincare Products:** Development of products with multiple benefits that target a range of underarm sensitivities at once. ### Who This Affects Most - **Cosmetics Industry:** Opportunity for cosmetic companies to expand their product line to cater to forgotten areas of the body. - **Vegan Skincare Industry:** Opportunities for vegan skincare brands to promote their products as a clean and cruelty-free alternative. - **Retail Industry:** Retailers can offer specialized products in-store or online for customers who are looking for targeted underarm and inner-thigh skincare treatments. ## Related on Trend Hunter - [Underarm-Focused Gift Sets](https://www.trendhunter.com/trends/kaianaturals.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [Expansive Body Care Lines](https://www.trendhunter.com/trends/kiehls-personals.md) - [Comfort-Boosting Targeted Bodycare](https://www.trendhunter.com/trends/total-body-sweat-odor-collection.md) - [Intimate Skincare Capsules](https://www.trendhunter.com/trends/oyo-skincare.md) - [Probiotic Underarm Toners](https://www.trendhunter.com/trends/probiotic-underarm-toner.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Skin-Caring Intimate Products](https://www.trendhunter.com/trends/hey-sweet-cheeks.md) - [Tinted Undereye Cosmetics](https://www.trendhunter.com/trends/storied-beauty.md)