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# Black Male Lipstick
'Don't You Forget About Me' in BMM Features Androgynous Faces

By Marissa Brassfield | Published 2010-04-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/forget-about-me-in-bmm
References: [thefashionisto](http://thefashionisto.com/blog/2010/04/10/andre-bentzer-arthur-daniyarov-johannes-niermann-by-stratis-beva-bmm/) & [stratis-beva](http://www.stratis-beva.com/)

'Don't You Forget About Me' in BMM magazine features some seriously fierce [androgynous fashions](https://www.trendhunter.com/trends/shapes-we-take). Models Andre Benter, Johannes Niermann, Arthur Daniyarov, and Malte Paulsen rock a variety of styles, from [bright green blazers](https://www.trendhunter.com/trends/jiyongkim-fw25) and [black lipstick](https://www.trendhunter.com/trends/lip-embalms) to itty-bitty khaki shorts. Enrico Maria Volonte is the stylist behind this shoot, and Stratis & Beva are the photographers.

See more images from 'Don't You Forget About Me' above.

**Implications** - As a direct result of the credit crunch, consumers are feeling a deep sense of malaise and anxiety about the long-term prosperity. This consumers are looking to express this deep-seated uneasiness in new and unique ways. Companies should consider this sentiment when creating products for their consumers.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 24% | Activity: 37% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Androgynous Fashion:** Opportunity for fashion brands to embrace androgynous styles and cater to consumers seeking unique ways of self-expression.
- **Bright Colored Blazers:** Opportunity for designers and retailers to embrace bold colored blazers as a statement piece for fashion-forward consumers.
- **Unique Styling:** Opportunity for stylists and fashion brands to experiment with unconventional styling choices, such as black lipstick, to cater to consumers seeking distinctive looks.

### Where This Applies

- **Fashion:** Opportunity for fashion brands to capitalize on the growing demand for androgynous fashion and unique styling choices.
- **Photography:** Opportunity for photographers to explore and capture the essence of androgynous fashion and unconventional styling in their work.
- **Beauty:** Opportunity for beauty brands to develop and promote products like black lipstick that cater to consumers seeking distinctive and edgy looks.

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