# Celebratory Caricature Kicks FORFEX x Sanrio 50th Anniversary Pays Homage to Adorable Characters By Matt Ho | Published 2011-06-09 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/forfex-x-sanrio-50th-anniversary References: [freshnessmag](http://www.freshnessmag.com/2011/06/06/forfex-x-sanrio-50th-anniversary-collection-preview/) & [sanrio](http://www.sanrio.com/smallgift/) Have you ever seen a pair of kicks as adorable as the FORFEX x Sanrio 50th Anniversary? It may not be for the guys, but the ladies and small children will certainly appreciate the playful element of these sneakers. The FORFEX x Sanrio 50th Anniversary brings the Italian footwear label and the Japanese caricature company together for an impressive collection of sneakers. There will be the option of a pair of high-tops or low-tops. In terms of visuals, both have some of [Sanrio's beloved characters](https://www.trendhunter.com/trends/skullpanda-x-sanrio) such as Badtz-Maru, Kerropi and of course, [Hello Kitty](https://www.trendhunter.com/trends/hello-kitty-hightop-sneakers) scattered all over a white leather canvas. In addition to these sneakers, the FORFEX x Sanrio 50th Anniversary Collection will also include an iPhone case and a specially marked box to go with the sneakers. Look for these to drop June 20th at select FORFEX retailers worldwide and Parisian boutique Colette. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 31% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Sneaker Collections:** Opportunity for footwear brands to collaborate with popular character brands for limited edition sneaker collections. - **Nostalgic Fashion:** Growing demand for fashion items that evoke nostalgia and feature beloved characters from the past. - **Character Licensing Partnerships:** Potential for brands to establish licensing partnerships with popular character companies to create unique product lines. ### Where This Applies - **Footwear:** The footwear industry can explore opportunities to collaborate with character brands, creating limited edition sneakers with nostalgic appeal. - **Fashion Accessories:** Fashion accessory brands can leverage nostalgia by incorporating beloved characters into their product offerings, such as iPhone cases. - **Retail:** Retailers can benefit from exclusive collaborations, attracting customers with limited edition products like the FORFEX x Sanrio 50th Anniversary sneakers. ## Related on Trend Hunter - [Collaborative Cartoon Sneakers](https://www.trendhunter.com/trends/hello-kitty-hightop-sneakers.md) - [Cartoon-Honoring Lifestyle Footwear](https://www.trendhunter.com/trends/hello-kitty-gazelle.md) - [Cartoon-Inspired Cat Slides](https://www.trendhunter.com/trends/hello-kitty-1.md) - [Cartoon-Honoring High Heels](https://www.trendhunter.com/trends/hello-kitty-heel.md) - [Cartoon Kitty-Themed Capsules](https://www.trendhunter.com/trends/forever-21-3.md) - [Cartoon-Inspired Clog Designs](https://www.trendhunter.com/trends/crocs-3.md) - [Celebrity-Inspired Cartoon Heels](https://www.trendhunter.com/trends/katy-perry-1.md) - [Lovable Cartoon Cat Apparel](https://www.trendhunter.com/trends/forever-21-and-sanrio.md) - [Character Graphic Collaborative Apparel](https://www.trendhunter.com/trends/hello-kitty-capsule-2.md)