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# Uptown Girl Fashion
The Forever New Park Avenue Collection Campaign Stars Juliana Forge

By Meghan Young | Published 2014-02-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/forever-new-park-avenue
References: [fashionising](http://www.fashionising.com/pictures/b--forever-new-juliana-forge-70493.html) & [forevernew.au](http://www.forevernew.com.au/)

The Forever New Park Avenue collection ad campaign is full of sunny images of an uptown girl enjoying the city in chic ensembles that are not only a product of her surroundings, but an influence on the neighborhood as well. Perfect for warm spring days, the wardrobe is chock full of leg-bearing dresses in pale creams and soft pastels.

Starring model Juliana Forge, who recently appeared in the [Cosmopolitan Australia January 2014](http://www.trendhunter.com/trends/cosmopolitan-australia-january-2014) issue, the Forever New Park Avenue collection ad campaign is not as sultry, but it is still sexy. As though channeling her inner socialite, she is full of confidence, which really brings the outfits to life. Accessorized with strappy sandals, thin belts and a slew of purses, the feminine looks will win over any woman for the upcoming season.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 82% | Activity: 68% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Uptown Girl Fashion:** Opportunity for fashion brands to create stylish and feminine collections inspired by the uptown girl aesthetic.
- **Chic Ensembles:** Potential for innovative designs and materials in the creation of chic ensembles for warm spring days.
- **Influence on the Neighborhood:** Opportunity for fashion brands to showcase how their designs can influence and shape the style of a neighborhood.

### Who This Affects Most

- **Fashion:** Fashion industry can capitalize on the uptown girl fashion trend by creating collections that cater to this market.
- **Footwear:** Potential for footwear companies to create strappy sandals that complement the chic ensembles.
- **Accessories:** Opportunity for accessories brands to design and create purses and belts that enhance the uptown girl style.

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