# Functional Athletic Wear Lines PUMA's Forever Luxe is Modelled by Winnie Harlow By Ell Smith | Published 2020-11-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/forever-luxe References: [hypebae](https://hypebae.com/2020/11/puma-forever-luxe-performance-line-winnie-harlow-bras-leggings-tank-tops-athleisure-sportswear-workout) & [ca.puma](https://ca.puma.com/en_CA/home) PUMA's 'Forever Luxe' collection is the latest from the sportswear label, offering consumers a blend of [functional yet stylish athletic wear](https://www.trendhunter.com/trends/motion-collections) that's sure to keep them moving this season. The line's release was modelled by the brand's global ambassador, Winnie Harlow, who shows off multiple silhouettes alongside a versatile color palette. Some standouts from the line include a spandex set that boasts leggings and a mock neck training top, seamlessly combining fashion with function. Those in colder climates will be drawn toward the [puffer jacket and sweater](https://www.trendhunter.com/trends/wintry-athletic-apparel), both of which were made from heat-retaining, lightweight materials. Winnie Harlow commented on the line herself, stating "“I like to wear something that will allow me to feel comfortable during the day, that I can wear to the gym, and go on with my day.” Image Credit: PUMA ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 35% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Functional Athletic Wear:** Opportunity for disruptive innovation in creating athletic wear that combines fashion and function - **Versatile Color Palette:** Opportunity for disruptive innovation in developing athletic wear with a wide range of colors to suit individual preferences - **Heat-retaining Lightweight Materials:** Opportunity for disruptive innovation in designing athletic wear using advanced materials that retain heat while remaining lightweight ### Sectors Adopting This - **Sportswear:** Opportunity for disruptive innovation in the sportswear industry by creating functional and stylish athletic wear - **Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating athletic wear elements into everyday fashion - **Textiles:** Opportunity for disruptive innovation in the textiles industry by developing advanced materials for athletic wear ## Related on Trend Hunter - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Collaborative Olympian Activewear Ranges](https://www.trendhunter.com/trends/puma-x-247-collection.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md)