# Mushroom-Infused Hydrating Serums This Hydrating Serum Has Four Types of Hyaluronic Acid By Laura McQuarrie | Published 2020-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/forever-living-hydrating-serum References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Forever_Living_combines_four_types_of_hyaluronic_acid_in_new_serum/167693) & [shopnow.foreverliving](https://shopnow.foreverliving.com/usa/en-us/products/618-hydrating-serum) The Forever Living Hydrating Serum is packed with ingredients that hydrate and lock in moisture, including pure aloe vera, [snow mushroom](https://www.trendhunter.com/trends/sweet-bee-organics-glow-moisturizer), coconut fatty acids, shea butter, olive oil, white tea, mimosa bark and [four types of hyaluronic acid](https://www.trendhunter.com/trends/scentfree-hyaluronic-booster-serum). By working with multiple weights of hyaluronic acid, the Hydrating Serum helps to deliver both deep and surface-level care. The unique skincare serum also includes tamarind, which has been shown to boost hydration, enhance skin elasticity, smoothness and reduce the appearance of rough skin. The serum boasts a light and fast-absorbing formula that helps to diminish the appearance of fine lines and wrinkles, all the while offering an added layer of defense against taxing environmental stressors. Image Credit: Forever Living ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 56% | Activity: 34% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Mushroom-infused Skincare:** Opportunity for developing skincare products infused with mushrooms, which have shown to have hydrating and anti-aging properties. - **Multi-weight Hyaluronic Acid:** Opportunity for skincare products that can deliver both deep and surface-level care with multiple weights of hyaluronic acid. - **Tamarind-enhanced Hydration:** Opportunity for skincare products that include tamarind, which has been shown to enhance hydration, smoothness, and elasticity. ### Sectors Adopting This - **Skincare Industry:** Innovative product and ingredient development opportunities within the skincare industry. - **Natural and Organic Beauty Industry:** Opportunity for the natural and organic beauty industry to incorporate hydrating and anti-aging mushroom extracts into their products. - **Environmental Protection Industry:** Opportunity for creating skincare products with added defense against taxing environmental stressors. ## Related on Trend Hunter - [Weightless Hydration Serums](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum.md) - [Multi-Benefit Hydration Serums](https://www.trendhunter.com/trends/mutha-hydration-serum.md) - [Mushroom-Infused Skincare Serums](https://www.trendhunter.com/trends/mycelium-glow-brightening-serum.md) - [Densely Hydrating Serums](https://www.trendhunter.com/trends/mixsoon-glacier-water.md) - [Mushroom-Infused Skincare Mists](https://www.trendhunter.com/trends/super-shroom-serum-mist.md) - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md) - [Moisture-Boosting Radiance Serums](https://www.trendhunter.com/trends/alphascience.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Advanced Hydration Serums](https://www.trendhunter.com/trends/amino-rain-glasswater-serum.md)