# Gender-Neutral Hair Fragrances Forever Generation by AURA Reminds of Fine Fragrance By Laura McQuarrie | Published 2022-02-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/forever-generation References: [prnewswire](https://www.prnewswire.com/news-releases/aura-personalized-hair-care-adds-new-gender-neutral-fragrance-to-its-aroma-collection-301489312.html) & [prnewswire](https://www.prnewswire.com/news-releases/aura-personalized-hair-care-adds-new-gender-neutral-fragrance-to-its-aroma-collection-301489312.html) In celebration of its one-year anniversary, personalized hair care brand [AURA](https://www.trendhunter.com/trends/aura-hair-body-mist) is introducing a new [gender-neutral fragrance](https://www.trendhunter.com/trends/everybodyworld) called [Forever Generation](https://www.trendhunter.com/trends/loveshackfancy-fragrance). This unique scent was created with fragrance partners and it "goes beyond hair care and toes the line of fine fragrance." With a luxe combination of amber, musk, oak moss, lily of the valley, hedione, bergamot and mandarin, this gender-neutral scent marries masculine and feminine notes in an empowering way. The launch of this new scent is bolstered by a Forever Generation digital campaign that immerses viewers into the aroma's alluring notes and stars non-binary models. This new fragrance option from AURA enhances the brand's range of premium shampoos, conditioners and masques, all of which are personalized based on individual hair needs and goals. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 36% | Activity: 58% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Gender-neutral Fragrances:** The rise of gender-neutral hair fragrances offers an opportunity for the fragrance industry to develop more inclusive products. - **Personalized Hair Care:** AURA's personalized hair care products demonstrate a trend towards customized and targeted hair care solutions. - **Digital Campaigns for Fragrances:** AURA's Forever Generation campaign demonstrates the potential for digital campaigns to showcase and market fragrances in new and immersive ways. ### Who This Affects Most - **Fragrance:** The fragrance industry has an opportunity to innovate and create more gender-inclusive scents and products. - **Haircare:** The personalized and customizable hair care market could benefit from incorporating gender-neutral fragrances into their product offerings. - **Marketing:** The fragrance industry has the potential to tap into digital campaigns and influencer marketing to reach a wider audience and promote their products in new ways. ## Related on Trend Hunter - [Gender-Free Fragrances](https://www.trendhunter.com/trends/pacsun-for-all-fragrance.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Gender-Neutral Candle Collaborations](https://www.trendhunter.com/trends/genderneutral-candle.md) - [Youth-Friendly Non-Irritating Fragrances](https://www.trendhunter.com/trends/everedens-new-scent-category.md) - [Unisex Perfume Launches](https://www.trendhunter.com/trends/balestra-1924.md) - [2-in-1 Hair Perfumes](https://www.trendhunter.com/trends/neqi-hair-perfume.md) - [Relatable Genderless Fragrances](https://www.trendhunter.com/trends/noyz.md) - [Joy-Sparking Fragrance Mists](https://www.trendhunter.com/trends/aura-hair-body-mist.md)