# Soccer Player Sculpture Ads ‘Forever Blue’ Promotes Chelsea FC’s 2014-15 Adidas Kit By Rahul Kalvapalle | Published 2014-04-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/forever-blue References: [bleacherreport](http://bleacherreport.com/articles/2032834-ad-break-adidas-chelsea-forever-blue-viral-ikea-smirnoff) & [news.adidas](http://news.adidas.com/Global/Latest-News/ALL/adidas-and-Chelsea-Football-Club-launch-2014-15-home-kit-and-immortalise-players--special-moments--f/s/7d8228ff-e02a-4087-b290-2566bc691398) The ‘Forever Blue’ campaign by [Adidas](https://www.trendhunter.com/trends/adidas-dubai) was launched to promote English Premier League team [Chelsea’s](https://www.trendhunter.com/trends/fan-set-card-collections) blue home kit for the 2014/15 season. The ad shows five Chelsea stars immortalized in unique blue sculptures, with their poses representing their favorite moments from their Chelsea careers. These moments include goalkeeper Petr Cech’s penalty kick save in the 2012 Champions League final, striker Fernando Torres’ opening goal in the 2013 Europa League final and playmaker Eden Hazard’s hat trick against [Newcastle](https://www.trendhunter.com/trends/fun88-thailand) in the on-going season of the English Premier League. The video is narrated by Chelsea’s legendary manager Jose Mourinho, who talks about Chelsea’s uniqueness and the special feeling associated with being “forever blue.” The kit is available for pre-order through Chelsea’s online store. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 17% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Sculpture Ads:** Create personalized sculptures of customers to promote products or services. - **Narrative Ads:** Use storytelling techniques in ads to connect with customers emotionally. - **Celebrity-endorsed Ads:** Utilize famous personalities to promote products or services. ### Sectors Adopting This - **Sporting Goods:** Customize products to reflect customers' favorite sports moments or athletes. - **Marketing:** Incorporate personalized sculptures and narrative ads to create unique marketing campaigns. - **Entertainment:** Collaborate with celebrities to promote products or services in a unique and memorable way. ## Related on Trend Hunter - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Iconic Goal-Celebrating Soccer Apparel](https://www.trendhunter.com/trends/manchester-city-soccer-apparel.md) - [Training Kit Release Campaigns](https://www.trendhunter.com/trends/chelsea-fc1.md) - [Soccer-Inspired Mural Campaigns](https://www.trendhunter.com/trends/mural-campaign1.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [3D-Scanned Sports Statues](https://www.trendhunter.com/trends/sports-statues.md)