# Photographing Billboards The Forever 21 Times Square Billboard Takes Snaps of Passersby By Vittoria Natarelli | Published 2010-07-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/forever-21-times-square-billboard References: [ny.racked](http://ny.racked.com/archives/2010/07/19/forever_21_doles_out_model_kisses_and_rejections_in_times_square.php) & [vimeo](http://vimeo.com/12855619) The latest Forever 21 Times Square billboard takes photos of onlookers in the busy New York square. Created by Space150, the billboard takes interactivity and creativity to a whole new level. The model on the billboard pulls out a camera and [takes a picture](https://www.trendhunter.com/trends/analog-life) of everyone watching; later, the model pulls out a Polaroid of the image. The Forever 21 Times Square billboard is an incredible idea that was well executed. **Implications** - The Forever 21 Times Square [Billboard](https://www.trendhunter.com/trends/creatorcentric-billboard) is an [innovative marketing concept that integrates pedestrians](https://www.trendhunter.com/trends/og-influencers) into the ad campaign. Share your thoughts with others in the comment section below. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 72% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Billboards:** The use of interactive billboards that engage and photograph passersby, such as the Forever 21 Times Square billboard, presents opportunities for immersive marketing experiences. - **Incorporating Consumer Involvement:** By incorporating consumers into ad campaigns through activities like taking photos, brands can create a sense of personal connection and engagement. - **Blending Technology and Outdoor Advertising:** The integration of technology, such as cameras and interactivity, with traditional outdoor advertising platforms opens up possibilities for unique and memorable brand interactions. ### Sectors Adopting This - **Advertising:** The advertising industry can benefit from adopting innovative approaches that blend technology and consumer involvement, like utilizing interactive billboards. - **Fashion:** Incorporating interactive elements, like the Forever 21 Times Square billboard, into fashion advertising can enhance brand image and engage potential customers. - **Technology:** Advancements in technology, such as camera integration and interactivity, can revolutionize the outdoor advertising industry and create disruptive marketing opportunities. ## Related on Trend Hunter - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md) - [Chocolate Chip Cookie-Inspired Billboards](https://www.trendhunter.com/trends/tates-bake-shops.md)