# Fast Fashion Expansions Forever 21 Releases Plus-Sized 'Faith 21' Line By Samantha Stahl | Published 2009-03-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/forever-21-release-plus-size-line References: [latimesblogs.latimes](http://latimesblogs.latimes.com/alltherage/2009/03/forever-21-to-l.html) & [forever21](http://www.forever21.com/default.asp) Anyone above a size 6 who’s tried to wriggle their way into a pair of Forever 21 shorts--and failed--can breathe a sigh of relief. Finally, this fast fashion chain will provide plus-sized merchandise starting May 1st. Faith 21, the generously cut line, will be similar to Forever 21’s uber-trendy style. The store has become famous for producing [designer-inspired clothes for dirt cheap prices](https://www.trendhunter.com/trends/old-navy-x-anna). Not until this spring, however, will the brand’s “high style for the masses” motif really become true. Like many other mall stores, Forever 21 is tapping into the [plus size market](https://www.trendhunter.com/trends/normform)--a trend that many retailers are now realizing is a must, considering the increasing size of the average American woman. No longer are [plus size fashionistas](https://www.trendhunter.com/trends/the-plus-one-edit) limited to plain-Jane styles: Thanks to Faith 21 and other extended size lines, *everyone* can look their best. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 55% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Expanding Plus Size Lines:** Fast fashion retailers are expanding to offer plus-size lines in response to changes in sociocultural norms, providing opportunities for designers and marketers to target this growing market - **Affordable Designer-inspired Clothing:** Offering designer-inspired clothes at affordable prices opens up opportunities for fast fashion retailers to dominate the market and appeal to a broader range of consumers - **Inclusivity and Diversity in Fashion:** Increased representation of plus-sized models and greater inclusivity and diversity in fashion contributes to the body positivity movement, providing opportunities for brands to tap into this trend and address consumers' changing values ### Who This Affects Most - **Fast Fashion:** Fast fashion retailers are leading the way in offering plus-size lines, resulting in fierce competition and greater innovation in this industry - **Fashion Retail:** The fashion retail industry can benefit from offering more diversity and inclusivity in their products, creating new markets and increasing brand loyalty - **Marketing and Design:** There are opportunities for marketers and designers to develop innovative strategies in promoting and designing plus-size lines, catering to an underserved market ## Related on Trend Hunter - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Metaverse Apparel Collections](https://www.trendhunter.com/trends/forever-21-2.md) - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Best-Selling Adaptive Apparel](https://www.trendhunter.com/trends/anthropologie-2.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Back-To-School Disney-Inspired Fashion Lines](https://www.trendhunter.com/trends/forever-21-x-disney.md) - [Revamped Gen Z Fashion](https://www.trendhunter.com/trends/no-boundaries-1.md) - [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md) - [Fashion-Forward Layering Lines](https://www.trendhunter.com/trends/shein-layering-lines.md)