# Preppy 90s-Themed Apparel Forever 21 and K-Swiss Partnered to Launch a Back-to-School Collection By Grace Mahas | Published 2019-08-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/forever-21-and-kswiss References: [forever21](https://www.forever21.com/ca/shop?lang=en-ca) & [kswiss](https://kswiss.ca/?Scesgse) From plaid and neon to fanny packs, [90s nostalgia](https://www.trendhunter.com/trends/90sinspired-activewear) is present in the fashion world, and thanks to the limited-edition [Forever 21](https://www.trendhunter.com/trends/forever-21-x-disney) and K-Swiss collaboration, Millennials can dress in uber-chic, retro-themed apparel. The collection includes preppy logo patches atop cropped cable-knit sweaters, branded white tennis skirts, and matching velvet tracksuits. The Forever 21 and K-Swiss collection is perfect for [back-to-school season](https://www.trendhunter.com/trends/uniqlo-backtoschool) and will give students an avant-garde and sophisticated wardrobe to dazzle their peers. "We combined classic vintage sportswear with modern streetwear using their throwback logos, creating a preppy meets street vibe,” says Linda Chang, VP of Merchandising at Forever 21. The collaboration between the two brands also included a Leadership Summit to encourage, prepare, and empower 12 young females to succeed in their future careers. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Retro Fashion:** The popularity of 90s-themed apparel showcases a trend for retro fashion, creating opportunities for brands to tap into nostalgic styles. - **Collaborative Collections:** Partnerships between brands like Forever 21 and K-Swiss demonstrate the trend of creating limited-edition, co-branded collections to attract customers. - **Preppy Streetwear:** The fusion of preppy and streetwear styles in the Forever 21 and K-Swiss collaboration highlights a trend for combining different fashion influences for a unique look. ### Industries Being Reshaped - **Fashion Retail:** The success of the Forever 21 and K-Swiss collaboration presents opportunities for fashion retailers to capitalize on the demand for 90s-themed apparel. - **Apparel Manufacturing:** Manufacturers can take advantage of the trend for collaborative collections by partnering with brands to create limited-edition apparel lines. - **Youth Empowerment:** The Leadership Summit organized as part of the Forever 21 and K-Swiss collaboration highlights opportunities for industries focused on empowering young individuals for future success. ## Related on Trend Hunter - [Back-To-School Disney-Inspired Fashion Lines](https://www.trendhunter.com/trends/forever-21-x-disney.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Nostalgic School Supplies](https://www.trendhunter.com/trends/staples-pep-rally.md) - [Retro Cartoon Back-to-school Capsules](https://www.trendhunter.com/trends/unisex-styles.md) - [Y2K-Inspired Collections](https://www.trendhunter.com/trends/reebok-x-juicy-couture.md) - [Affordable Tennis-Inspired Apparel](https://www.trendhunter.com/trends/tenniscore.md)