# Haute-Hued Sportswear The Forever 21 Active Wear Lookbook Shows Off Color and High Heels By Joanne Lam | Published 2010-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/forever-21-active-wear-lookbook References: [fabsugar](http://www.fabsugar.com/Forever-21-Activewear-Look-Book-8551464) & [forever21](http://www.forever21.com) Looking work-out-ready and stylish, the models in the Forever 21 active wear lookbook rock out with [athletic gear and heels](https://www.trendhunter.com/trends/flex-as-you-go). Colorful, lively and fun, this lookbook follows the theme of other Forever 21 ads and appeals to younger crowds. Hopefully, they'll follow their footsteps and gear their lifestyle towards healthy living and exercise (minus the heels). Check out the Forever 21 active wear lookbook in the featured gallery. **Implications** - Many [fashion-savvy consumers](https://www.trendhunter.com/trends/celine-fitness-collection) are concerned about beauty no matter what the context. This is produced by a certain anxiety over appearance standards in contemporary society. Making products that help alleviate this concern will target a large market that is constantly in search of perfection. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 51% | Activity: 21% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Colorful Sportswear:** Opportunity to create vibrant and stylish athletic wear that appeals to fashion-savvy consumers. - **Athleisure Trends:** Opportunity to tap into the growing demand for fashionable activewear suitable for both workouts and everyday wear. - **Healthy Lifestyle Marketing:** Opportunity to target consumers seeking products that promote a healthy and active lifestyle. ### Where This Applies - **Fashion Retail:** Opportunity for fashion retailers to expand their product offerings to include stylish and colorful sportswear. - **Fitness and Wellness:** Opportunity for fitness and wellness industries to collaborate with fashion brands to promote a healthy and fashionable lifestyle. - **Beauty and Cosmetics:** Opportunity for beauty and cosmetics industries to develop products that address appearance concerns related to active lifestyles. ## Related on Trend Hunter - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Movement-Focused Womens Footwear](https://www.trendhunter.com/trends/fitflop.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md)