# Fast Fashion eCommerce Launches Forever 21 Launched a Revived Online Store for Customers By Grace Mahas | Published 2020-01-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/forever-21-2020 References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Forever_21_to_revive_fundamental_e-commerce_platform_after_filing_for_bankruptcy_protection/161139/cn179582) & [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Forever_21_to_revive_fundamental_e-commerce_platform_after_filing_for_bankruptcy_protection/161139/cn179582) In the wake of climate change and the pollution crisis, many consumers have shifted away from fast fashion for more [sustainable options](https://www.trendhunter.com/trends/regeneration-nation) and this has fundamentally impacted iconic retailer [Forever 21](https://www.trendhunter.com/trends/forever-21-2) to declare bankruptcy. The brand is making a comeback in the digital sphere and recently revived its [e-commerce platform](https://www.trendhunter.com/trends/quince-canada) that will be available to customers in Canada, Asia, Latin America, and Asia-Pacific regions. “E-commerce forms a large chunk of the profitable core of our operations and as part of our new global strategy, Forever 21 will leverage Global-e’s technology to offer international customers an outstanding online experience,” said the retailer’s President Alex Ok. As more brands shift away from brick-and-mortar retailers, customers can expect to see more fashion retailers shift to an online model. Image Credit: Instagram/ @forever21 ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 97% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion:** Customers are increasingly shifting towards sustainable clothing options, creating an opportunity for retailers to offer eco-friendly alternatives. - **E-commerce Fashion:** Fashion retailers are shifting towards an online model, creating opportunities in the e-commerce space for innovative shopping experiences and personalized recommendations. - **Bankrupt Retail Brands:** As more traditional retailers struggle to survive, there will be an opportunity for disruptive startups to fill in the gap and offer unique retail experiences. ### Where This Applies - **Fashion Retail:** As more consumers shift towards e-commerce and sustainable fashion, traditional fashion retailers will need to adapt their business models to remain competitive. - **E-commerce Technology:** As fashion retailers shift towards an online model, there will be opportunities for e-commerce technology companies to offer innovative solutions for online shopping experiences. - **Sustainable Fashion Brands:** As more consumers demand eco-friendly clothing options, there will be opportunities for sustainable fashion brands to disrupt the traditional fashion industry and offer new sustainable alternatives. ## Related on Trend Hunter - [Metaverse Apparel Collections](https://www.trendhunter.com/trends/forever-21-2.md) - [Pre-Loved Clothing Platforms](https://www.trendhunter.com/trends/preowned-platform.md) - [Gamified Virtual Stores](https://www.trendhunter.com/trends/forever-21-shop-city.md) - [Sustainable Fashion Store Openings](https://www.trendhunter.com/trends/reformations-new-vancouver-location.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Affordable Gen Z Apparel](https://www.trendhunter.com/trends/foundry.md) - [Designer-Led E-Commerce Partnerships](https://www.trendhunter.com/trends/willy-chavarria1.md) - [Branded Low-Cost eCommerce Stores](https://www.trendhunter.com/trends/amazon-haul.md)