# AR Forestry Apps The 'Gruffalo Spotter' is a Family-Friendly App for Forestry Tourism By Laura McQuarrie | Published 2017-02-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/forestry-tourism References: [digitalbuzzblog](http://www.digitalbuzzblog.com/forestry-commission-the-gruffalo-spotter-ar-app/) & [forestry.gov.uk](http://www.forestry.gov.uk/gruffalo) In a move to boost forestry tourism, [Magic Light Pictures](https://www.trendhunter.com/trends/the-magical-pantry) and Forestry Commission England are introducing the augmented reality 'Gruffalo Spotter' app for 2017. Through the screen of a smartphone, the whole family will be able to visit 26 forests, or "Gruffalo Spotters trails" across England in order to discover [woodland creatures](https://www.trendhunter.com/trends/wildtrack), forest facts and augmented reality activities as part of an interactive experience. Kids will be challenged to find specific characters, which can only come to life using the lens of one's smartphone camera. Alongside offering interactive trail signage and an [augmented reality app](https://www.trendhunter.com/trends/outdoor-ar-exhibition), the Forestry Commission England is also launching The Gruffalo Spotters Activity Kit, which includes even more fun ways for kids and their parents to interact with the natural surroundings. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 19% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Tourism:** The 'Gruffalo Spotter' app demonstrates the potential for using augmented reality in the tourism industry to create interactive and immersive experiences for visitors. - **Family-friendly AR Apps:** The success of 'Gruffalo Spotter' highlights the demand for augmented reality applications that cater specifically to families, providing educational and enjoyable experiences. - **Interactive Forestry Experiences:** The integration of augmented reality activities and trails in forests opens up opportunities to make traditional outdoor activities more interactive and engaging for visitors. ### Industries Being Reshaped - **Tourism:** The use of augmented reality apps in forestry tourism, like the 'Gruffalo Spotter', can enhance visitor engagement and attract more tourists to forest areas. - **Mobile App Development:** The success of the 'Gruffalo Spotter' app demonstrates the need for mobile app developers skilled in creating interactive augmented reality experiences for various industries. - **Education and Entertainment:** The combination of augmented reality technology and interactive activities in natural settings presents opportunities for creating immersive educational and entertainment experiences for children and families. ## Related on Trend Hunter - [Augmented Reality Educational Apps](https://www.trendhunter.com/trends/augmented-reality-educational-app.md) - [AR Selfie Booths](https://www.trendhunter.com/trends/selfie-booth1.md) - [AI-Powered Adventure Apps](https://www.trendhunter.com/trends/globe-chaser.md) - [Gamified Travel Companions](https://www.trendhunter.com/trends/countryquest.md) - [Real-World Adventure Games](https://www.trendhunter.com/trends/scratch-earth.md) - [Nature Exploration Apps](https://www.trendhunter.com/trends/natural-atlas.md) - [App-Based Cleaning Tips](https://www.trendhunter.com/trends/okanagan-forest-task-force.md) - [AR-Enabled Nature Experiences](https://www.trendhunter.com/trends/green-planet.md) - [AR-Enabled Kids Golf Games](https://www.trendhunter.com/trends/pga-jr-league-safari.md)