# Weightless Hydration Serums Ursa Major's Forest Water Hyaluronic Serum Uses Botanical Power By Georgia Wray Norsten | Published 2025-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/forest-water-hyaluronic-serum References: [ursamajorvt](https://www.ursamajorvt.com/products/forest-water-hyaluronic-acid-serum?variant=41441821098074)  [Ursa Major's](https://www.trendhunter.com/trends/retinal-serum) 'Forest Water Hyaluronic Serum' offers a skin-quenching innovation designed to deliver concentrated, [long-lasting hydration](https://www.trendhunter.com/trends/hydating-face-serum) with a boost of forest-derived actives. Powered by hyaluronic acid and enriched with ingredients like Tremella Mushroom, Beech Tree, Sequoia Leaf Extract, and [Lupine Peptides](https://www.trendhunter.com/trends/hydration-dream-peptide-serum), this serum helps restore plumpness, firmness, and a healthy bounce to dry, dehydrated skin. With a nearly weightless texture and a grounding, natural aroma, the Forest Water Hyaluronic Serum absorbs quickly and layers seamlessly under any skincare routine. It works to smooth the look of fine lines while replenishing moisture at a cellular level, making it ideal for daily use. The brand is also rolling out new sustainable packaging for the serum, emphasizing its commitment to eco-conscious beauty. Stay tuned for the refreshed look, designed to be easier on the planet without compromising performance. Image Credit: Ursa Major ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 58% | Activity: 57% | Freshness: 40% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Botanical-infused Skincare:** The rise of botanical-infused skincare products is enhancing traditional formulations with plant-derived ingredients for added skin benefits and natural essences. - **Lightweight Hydration Solutions:** Demand for lightweight hydration solutions is growing as consumers seek products that offer intense moisture without a greasy or heavy feel. - **Eco-friendly Packaging Innovations:** The shift towards eco-friendly packaging highlights the cosmetics industry's commitment to sustainability while maintaining product efficacy. ### Who This Affects Most - **Skincare and Beauty:** The skincare and beauty industry is continuously evolving with innovative formulations that promote healthier skin through novel natural ingredients. - **Natural and Organic Products:** The natural and organic products sector is expanding rapidly as consumers increasingly opt for clean, earth-conscious alternatives. - **Sustainable Packaging:** In the sustainable packaging industry, there is an increasing focus on developing materials and designs that reduce environmental impact while preserving product quality. ## Related on Trend Hunter - [Densely Hydrating Serums](https://www.trendhunter.com/trends/mixsoon-glacier-water.md) - [Advanced Hydration Serums](https://www.trendhunter.com/trends/amino-rain-glasswater-serum.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Milky Hydration Serums](https://www.trendhunter.com/trends/hydrating-milk-serum.md) - [100-Hour Hydration Serums](https://www.trendhunter.com/trends/hydration-serum.md) - [Hydrating Brightening Serums](https://www.trendhunter.com/trends/botanity-flavon.md) - [Ultra-Hydrating Gel Serums](https://www.trendhunter.com/trends/holy-hydration1.md) - [Moisture-Boosting Radiance Serums](https://www.trendhunter.com/trends/alphascience.md) - [Multi-Benefit Hydration Serums](https://www.trendhunter.com/trends/mutha-hydration-serum.md)