# Forests As Lungs WWF Ad Campaign Compares Deforestation to Cancer By TrendHead | Published 2009-04-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/forest-lungs-for-awareness-wwf-ad-campaign-shows-lung-patterns-cut-in-trees References: [ibelieveinadv](http://www.ibelieveinadv.com/2009/04/wwf-lungs/) & [wwf.org](http://www.wwf.org/) This is a picture of a forest cut in the shape of a pair of lungs to raise [awareness for deforestation](https://www.trendhunter.com/trends/vital-ground-foundation). While the lung to our left looks healthy, the one to our right has been subjected to deforestation and thereby looks like a lung with an internal illness. The image is strong and leaves you with a clear awareness of the damage done to the wildlife that live in that area. The picture was used as an ad campaign for the [WWF](https://www.trendhunter.com/trends/native-plant) to visually remind us of the importance of trees to the atmosphere. The ad was created by the French advertising agency [TBWA](https://www.trendhunter.com/trends/pet-ownership), Paris. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 30% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Deforestation Awareness:** Using striking visuals to increase awareness about the negative impacts of deforestation on the environment and wildlife. - **Creative Conservation Campaigns:** Using creative and eye-catching ad campaigns to bring attention to pressing ecological issues. - **Environmental Advocacy Advertising:** Developing marketing and advertising campaigns that center around environmental protection, sustainability, and conservation. ### Sectors Adopting This - **Conservation Organizations:** Utilizing innovative advertising techniques to engage and inspire public support for their environmental protection initiatives. - **Ad Agencies:** Partnering with conservation organizations and using their creative talents to craft campaigns that move the needle on pressing environmental issues. - **Eco-friendly Brands:** Incorporating messaging around environmentalism and conservation into their marketing and advertising strategies in order to align with consumer values and boost engagement. ## Related on Trend Hunter - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Native Plant-Focused Initiatives](https://www.trendhunter.com/trends/native-plant.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Defiance-Inspired Disease Awareness Campaigns](https://www.trendhunter.com/trends/a-finger-for-hope.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md)