# Design-Conscious Toothbrushes The Forest Electric Toothbrush by Second White Has a Chic Aesthetic By Michael Hemsworth | Published 2020-01-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/forest-electric-toothbrush References: [yankodesign](https://www.yankodesign.com/2020/01/22/the-electric-toothbrush-gets-a-chic-lush-forest-essentials-makeover/) The Forest Electric Toothbrush by [Second White](https://www.trendhunter.com/trends/kubi) is a design-conscious piece of equipment that seeks to strike a balance between function and form in the bathroom. The toothbrush is free from the usual colors found on oral care devices like whites and blues in favor of a dark, lush green finish that makes it appear more at home amongst the rising number of [high-end cosmetics](https://www.trendhunter.com/trends/selahatin-x-rick-owens) in the average consumer bathroom. This will allow it to be left out in the open without looking out of place and also make it more pleasing for consumers to use on a daily basis. The Forest Electric Toothbrush by Second White features a single-button user interface to put a focus on [ease of use and minimalism](https://www.trendhunter.com/trends/oralb-io-series-8). Image Credit: Yanko Design ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Design-conscious Toothbrushes:** The Forest Electric Toothbrush by Second White showcases the growing trend of toothbrushes that prioritize aesthetics for a more pleasing user experience. - **Balancing Function and Form:** The use of a dark, lush green finish in the Forest Electric Toothbrush by Second White exemplifies the trend of blending function and form in bathroom products. - **Minimalist User Interfaces:** The single-button user interface featured in the Forest Electric Toothbrush by Second White represents the trend of minimalist design for streamlined user experiences. ### Industries Being Reshaped - **Oral Care:** The design-conscious approach of the Forest Electric Toothbrush by Second White opens opportunities for innovation in the oral care industry through the use of unique aesthetics and user-focused design. - **Cosmetics:** The Forest Electric Toothbrush by Second White aligns with the trend of high-end cosmetics by incorporating a sleek and chic design, presenting potential partnerships or collaborations between the toothbrush industry and the cosmetics industry. - **Bathroom Products:** The emphasis on design and aesthetics in the Forest Electric Toothbrush by Second White creates opportunities for disruptive innovations in the bathroom products industry by reimagining traditional products as stylish accessories. ## Related on Trend Hunter - [Gold-Hued Smart Toothbrushes](https://www.trendhunter.com/trends/oralb-io10-ultimate.md) - [Tech-Forward Tooth Brush Designs](https://www.trendhunter.com/trends/sonic-electric-toothbrush1.md) - [Limited-Edition Lavender Toothbrushes](https://www.trendhunter.com/trends/lavender-toothbrush.md) - [Wireless Charging Electric Toothbrushes](https://www.trendhunter.com/trends/wireless-charging-electric-toothbrushes.md) - [Sustainable Electric Toothbrushes](https://www.trendhunter.com/trends/bamtoo-koa-v2.md) - [Modular Electric Toothbrushes](https://www.trendhunter.com/trends/sustainable-electric-toothbrush.md) - [Performance Minimalist Toothbrushes](https://www.trendhunter.com/trends/ultra-lite-sonic-electric-toothbrush.md) - [Aluminum Electric Toothbrushes](https://www.trendhunter.com/trends/suri-sustainable-electric-toothbrush.md) - [Dual-Purpose Oral Care Systems](https://www.trendhunter.com/trends/electric-oral-care-kit.md)