# Wet & Wild Glamor Shoots The Forest & Bob S/S 2010 Campaign Features Sizzling Poolside Looks By Summer Luu | Published 2010-12-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/forest-bob-s-s References: [fashionising](http://www.fashionising.com/pictures/s--Forrest-Bob-SS-2010-campaign-NSFW-8557-1.html) & [forrestandbob](http://www.forrestandbob.com/) The Forest & Bob S/S 2010 campaign is one sultry look at [poolside glamor](https://www.trendhunter.com/trends/golden-hour-getaway-collection) and [wet and wild bathing suits](https://www.trendhunter.com/trends/triangls-mirage-drop). This pictorial was captured on a rooftop, in a high-rise condominium suite and a luxurious pool deck. The suits worn wet or dry is an inspiring look from the Forest & Bob S/S 2010 campaign, portraying flirtatious and [sensual poolside looks](https://www.trendhunter.com/trends/new-swim-collection) that will have the pool boy fall head-over-heels. **Implications** - Spring and summer shoots have continued to favor bikinis and scantily clad models, as the reality is that sex helps sell just about anything. For those businesses creating advertisements during the summer months; do not shy away from the use of wet and wild styles as seen in the Forest & Bob S/S 2010 shoot. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Poolside Glamor:** Exploring the trend of sultry and sexy poolside fashion shoots for fashion campaigns to lure in customers. - **Wet and Wild Bikinis:** The trend of using wet and wild bikini images in advertisements to market spring and summer products or services. - **Sensual Fashion Campaigns:** Creating campaigns that use sensual and sexy images to market products, as sex sells just about anything. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion industry can disrupt traditional marketing campaigns by incorporating sultry and sexy vibes to market their products. - **Beauty and Cosmetics:** The beauty industry can use sultry and seductive fashion campaigns with makeup and cosmetics products to market their image. - **Hospitality and Tourism:** The tourism industry can market their resorts and holiday destinations with the use of sensual fashion campaigns, especially in summer and spring seasons. ## Related on Trend Hunter - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md)