# Habitational Donation Ads These Forest & Bird Ads Show What a Difference a Donation Makes By Laura McQuarrie | Published 2014-07-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/forest-and-bird References: [adeevee](http://www.adeevee.com/2014/07/forest-bird-10-50-print/) & [forestandbird.org.nz](http://www.forestandbird.org.nz/) It's one thing to have an ad that says how your [charitable monetary donation](https://www.trendhunter.com/trends/24-good-deeds) will be used, but as these Forest & Bird ads demonstrate, showing is always better than telling. The ads are set up to match the [color scheme](https://www.trendhunter.com/trends/accessibility-adapter) of the $10 and $50 New Zealand notes and indicate a place where you can set the bills to put animals back in their natural habitats. On the back of the blue $10 note are a pair of blue ducks and on the reverse of the purple $50 note is an image of the [endangered Kōkako](https://www.trendhunter.com/trends/endangered-species-series), along with some other plants that are natural to New Zealand. The illustrations beyond the bills are seamless and perfectly match what's on the notes, serving as a very poetic way to show just what a difference even the smallest of contributions can make. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 90% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Visualized Charitable Impact:** Brands can create impactful ads and campaigns that demonstrate the impact of donations through creative visualizations. - **Color-coordinated Donation Promotions:** Brands can encourage donations by aligning the color schemes of promotional materials with the currency used for donations. - **Natural Ecosystem-driven Donation Campaigns:** Brands can promote donations by focusing on endangered species and their natural habitats. ### Industries Being Reshaped - **Non-profit:** Non-profits can implement similar visual campaign strategies to encourage donations while effectively communicating their impact. - **Finance:** Financial institutions can partner with non-profits to encourage donations and promote charitable giving through their services. - **Marketing:** Marketing agencies can help non-profits create visually impactful campaigns that educate the public about the impact of donations. ## Related on Trend Hunter - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Color Blindness-Exclusive Billboards](https://www.trendhunter.com/trends/accessibility-adapter.md)