# Juxtaposed Culture Wine Branding The Foreign Affair Winery Design Merges Two Cultures By Jamie Danielle Munro | Published 2014-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/foreign-affair-winery References: [packageinspiration](http://www.packageinspiration.com/foreign-affair-winery.html/) & [lauriemillotte](http://www.lauriemillotte.com/) This branding for Foreign Affair Winery was done by Laurie Millotte, a talented graphic designer who was looking to get across a juxtaposition of cultures with this packaging. The story behind the design is that the owner of the winery visited Italy ages ago, and has now set up his own place in the [Niagara region in Canada](https://www.trendhunter.com/trends/kew-vineyards-estate-winery). The task here for the [branding concept](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) is conveying this sense of the Great White North, along with Italy. To achieve this, Millotte used images that are clearly Canadian on the front such as bears, geese and beavers, and then used [classical Italian wording](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata) too. This helped merge the two cultures, and show that the wine was inspired by Italy, but made in Canada, creating a tasty drink. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 53% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Cultural Fusion Branding:** Opportunity for brands to merge different cultures through design and storytelling, appealing to diverse consumer preferences. - **Regional-inspired Packaging:** Potential for packaging designs to incorporate local imagery and references to create a sense of place and origin. - **Heritage-inspired Branding:** Growing trend of utilizing traditional elements and language from different cultures to create unique brand identities. ### Who This Affects Most - **Wine and Beverage Industry:** Chance for wine and beverage companies to differentiate themselves by blending cultural influences in their branding. - **Graphic Design Industry:** Opportunities for graphic designers to create visually compelling brand identities that convey cross-cultural narratives. - **Tourism and Hospitality Industry:** Potential for tourism and hospitality businesses to leverage cultural fusion branding to attract and engage global consumers. ## Related on Trend Hunter - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Custom Designed Wine Boxes](https://www.trendhunter.com/trends/the-prisoner-red-blend.md) - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md) - [Personified Wine Campaigns](https://www.trendhunter.com/trends/pleasure-to-meet-you.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Subtly Rebranded Wine Ranges](https://www.trendhunter.com/trends/almanac-series.md)