# Automotive Experience Studios The Interactive 'FordHub' Space Connects Ford to Consumers By Laura McQuarrie | Published 2017-10-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/fordhub References: [facebook](https://www.facebook.com/pg/mouthmedianetwork/photos/?tab=album&album_id=359215251168388) & [travelisyourbusiness](http://travelisyourbusiness.com/2017/09/020-brandon-teitel-of-postmates-and-brittany-lewis-of-chariot-live-at-the-ford-hub-nyc/) Early this year, [Ford](https://www.trendhunter.com/trends/ford-digital-experience) announced that it would be launching its first-ever [interactive brand studio experience](https://www.trendhunter.com/trends/samsung-experience-store-at-scarborough), FordHub, and it recently held its first event at the space in New York City. The space sets itself apart as [not a dealership or a store](https://www.trendhunter.com/trends/amazon-auto), but an educational space where consumers may connect with the brand and learn about the ways it is shaping mobility and transportation of the future. In the space, there's a mobility map that offers real-time information on getting around the city, as well as VR stations where visitors may don a headset to build a Mustang atop the Empire State Building. At the first-ever event it recently hosted in the FordHub, Ford recorded a live podcast with Mouth Media on the theme of "Travel is Your Business." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 67% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Interactive Brand Studios:** Creating interactive brand studios can help companies provide educational experiences to consumers while building brand loyalty. - **Virtual Reality Stations:** Incorporating virtual reality stations into brand studios provides customers with innovative and memorable experiences. - **Real-time Information Displays:** Real-time information displays, like the mobility map in the FordHub, can help companies offer relevant and helpful information to customers. ### Who This Affects Most - **Automotive:** Automotive companies can benefit from creating interactive brand studios to showcase their products and educate customers about advancements in mobility technology. - **Retail:** Retail companies can enhance their customer experience by incorporating interactive components, like virtual reality, into their brand studios. - **Hospitality:** Hospitality companies can improve guest experiences by using real-time information displays to provide helpful information, such as local transportation options. ## Related on Trend Hunter - [Automotive Metaverse Boutiques](https://www.trendhunter.com/trends/metaverse-boutique.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [Auto-Branded Digital Experience Systems](https://www.trendhunter.com/trends/ford-digital-experience.md) - [Cutting Edge EV Showcases](https://www.trendhunter.com/trends/afeela-studio.md) - [Tech-Centric Automotive Retailers](https://www.trendhunter.com/trends/mercedesbenz-kelowna.md) - [Car Creation Metaverses](https://www.trendhunter.com/trends/mgverse.md) - [Experience-Focused Workplace Furniture Showroooms](https://www.trendhunter.com/trends/workplace-furniture-showrooom.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md)