# Ford Dumps Jaguar and Land Rover For Indian Brand 100,000 Tatas in 2008 By Ben Preiss | Published 2007-12-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ford-tata References: [business.timesonline](http://business.timesonline.co.uk/tol/business/industry_sectors/engineering/article3060050.ece) & [news.yahoo](http://news.yahoo.com/s/nm/20071216/bs_nm/ford_tata_dc_ylt=AiFbdyZC5AS_Q7tdDVSu8osOr7sF) [Ford Motor Co](https://www.trendhunter.com/trends/ford-and-renault) is dumping its Jaguar and [Land Rover](https://www.trendhunter.com/trends/urbanight) brands in order to concentrate on its lagging American operation. So far, the lucky winner is looking to be India's [Tata Motors](https://www.trendhunter.com/trends/avinya). The winning bid is expected to be about 1 billion pounds ($2 billion). "Tata is the front-runner in a race that includes Mahindra & Mahindra, a fellow Indian car group, and One Equity, the American buyout group. Tata is set to roll out a 100,000 rupee ($2,400) “People's Car” next year. If Ford chooses Tata, it will be an historic moment for the car industry, marking the first time that a major Western car group has been bought by an Indian company." **Implications** - The face of today's market is rapidly changing, with technology making the world a very small place. Thus, companies must look to other ethnicities and cultures for success, as multiculturalism takes over North America. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 53% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Indian Automotive Brands:** There is a growing preference for Indian-made vehicles, creating an opportunity for Indian automotive brands to expand globally through strategic acquisitions. - **Multicultural Business Strategies:** As multiculturalism becomes more prevalent, companies must develop inclusive strategies that appeal to a diverse customer base, creating opportunities for consultants and agencies specializing in this area. - **Affordable Automobiles:** The emergence of affordable vehicles like Tata's People's Car opens up opportunities for new market segments and customization options for car manufacturers. ### Where This Applies - **Automotive Industry:** The acquisition of established Western automotive brands by Indian companies like Tata Motors is disrupting the traditional hierarchy of the global automotive industry. - **Consulting Industry:** Companies need help adapting to the cultural and ethnic diversity of the current market, creating opportunities for consulting firms and experts in multicultural business strategies. - **Customization Industry:** The emergence of affordable, simpler vehicles like Tata's People's Car opens up customization opportunities, creating disruption and innovation in the traditional auto industry through niche products and services. ## Related on Trend Hunter - [Data-Driven Connected Cars](https://www.trendhunter.com/trends/datadriven-connected-cars.md) - [Strict Low-Emission EVs](https://www.trendhunter.com/trends/avinya.md) - [American-European EV Partnerships](https://www.trendhunter.com/trends/ford-and-renault.md) - [Vivaciously Redefined Car Brands](https://www.trendhunter.com/trends/copy-nothing-campaign.md) - [Internal-Combustion SUVs](https://www.trendhunter.com/trends/fpace-svr.md) - [Eco-Minded Leather Variants](https://www.trendhunter.com/trends/tata-international.md) - [Future-Facing EV Designs](https://www.trendhunter.com/trends/jaguar-type-00.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [High-Tech Pick-Up Trucks](https://www.trendhunter.com/trends/ford-ranger.md)