Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Ford Sync (REVIEW)

In Car Speech Recognition for Your iPod, Phone and Navigation

— July 30, 2007 — Autos
Say, "Play Artist Black Eyed Peas," and Ford Sync will cue up the Peas in your iPod, Zune or even USB drive. "Dial Mom," and Ford Sync will use your bluetooth enabled phone to ring your mother. This is the magic of Ford Sync's revolutionary new technology, developed in partnership with Microsoft.

Earlier this year, Trend Hunter covered the initial release of Ford Sync, and we were excited about the prospect to fully integrate a music player, phone and navigation system with a car's audio and voice recognition system. The technology will be available in select Ford vehicles later this year.

I had a chance to spend an hour or so reviewing the system with Mark Schirmer from Ford Communications. In short, I was incredibly impressed.

The speach recognition was much better than I expected. Ford Sync was easily able to pick out my voice as I beckoned the system to play my favorite music and randomly call people in Mark's phone.

Finding music among thousands of mp3s was made simple. For context, I currently use a high end Alpine receiver to dial through my iPod... and I hate it. In contrast, this system was fast and easy.

The integration with the phone was seamless. Ford Sync wirelessly read Mark's phone, pulling up his address book, recent call list and text messages onto the car's display screen. When a new text message arrived, the car read the message aloud. It even knew to read words like 'LOL' as 'Laughing Out Loud'.

Unfortunately, the speech recognition can not write your text messages, but a menu of a dozen common replies does pop up for you to respond with the click of a button.

As another con, you'll have to modify the way you think about getting music. Every time you want to get a song, you have to say, "User Device," then when it finds your iPod, you have to say, "Play Track X," or, "Play Artist X." If it makes a mistake, you need to repeat that sequence.

The system seems to be easily distracted by background noise or speaking too fast... So you'll need to slow down your speach, silence your children, and keep the roof on in your convertible...

Despite the cons, Ford Sync blew me away. If I could add this technology to my ride, I would in a second. However, you can only buy Ford Sync in new Ford cars... Well done Ford, well done.

If you were relatively neutral in your car-buying-decision between a Ford and any other car, this technology will sway your vote.

“Sync is what today's generation and today's drivers demand in connectivity," noted Derrick Kuzak, group vice president, product development, Ford Motor Company. "Not only does it offer hands-free phone operation and iPod®, Zune or MP3 player connectivity, it's built on a software platform that is upgradeable and will allow us to offer new features by simply upgrading the software."