# Desert-Demolishing SUVs This Ford SUV Can Be Customized to Rip Through the Desert By Rahul Kalvapalle | Published 2016-07-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ford-suv References: [gizmag](http://www.gizmag.com/ford-f-150-raptor-modes/44219/) & [media.ford](https://media.ford.com/content/fordmedia/fna/us/en/news/2016/07/05/f-150-raptor-terrain-modes--where-we-re-going--we-don-t-need-roa.html) The [F-150 Raptor](https://www.trendhunter.com/trends/rezvani-fortress) is a spectacular new [Ford](https://www.trendhunter.com/trends/bronco-desert-racer) [SUV](https://www.trendhunter.com/trends/cx50) that is all about embracing versatility and giving drivers the power to enjoy different modes of performance depending on their specific driving context and desires. This Ford SUV comes with six different options that cover every single driving situation out there. The Sport mode promises an enhanced throttle and more weighted steering experience, while Weather mode enables you to make use of toned-down throttle and permanent four-wheel drive for tricky terrain. The self-explanatory Mud and Sand mode offers light steering, while the Rock Crawl mode puts the vehicle in a low range mode, giving drivers full control. The highlight however is Baja mode, which is targeted specifically towards high-speed desert driving. Ultimately, this Ford SUV is designed to prove that those spectacular scenes of vehicles ripping down the desert don't have to be confined to automobile ads but can actually be enjoyed by discerning drivers. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 19% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Versatile-driving-suvs:** Opportunities for designing more versatile SUVs customized for different driving conditions and experiences. - **Context-sensitive-driving-features:** Opportunities for developing vehicles with context-sensitive driving features that automatically adjust to the terrain and surrounding conditions. - **Off-road-entertainment:** Opportunities for exploring and creating entertainment possibilities for off-road driving experiences. ### Industries Being Reshaped - **Automotive-industry:** There are opportunities for automotive manufacturers to design more versatile and context-sensitive vehicles for various driving conditions and experiences. - **Tourism-industry:** There are opportunities for the tourism industry to create off-road adventure packages that target enthusiasts and nature lovers who want to experience the thrill of desert driving. - **Entertainment-industry:** There are opportunities for the entertainment industry to explore new forms of off-road entertainment experiences for the growing market of adventurous drivers. ## Related on Trend Hunter - [Ultra-Exclusive Off-Road SUVs](https://www.trendhunter.com/trends/bronco-desert-racer.md) - [Expertly Tuned SUV Models](https://www.trendhunter.com/trends/hennessey-ford-bronco-velociraptor.md) - [Off-Road Desert Racer SUVs](https://www.trendhunter.com/trends/ford-bronco-dr.md) - [Desert Competition SUV Models](https://www.trendhunter.com/trends/land-rover-dakar-rally-defender.md) - [Off-Road-Tuned SUV Models](https://www.trendhunter.com/trends/king-of-the-hammers-edition-bronco.md) - [Mythical Exploration SUV Models](https://www.trendhunter.com/trends/ford-bronco-sasquatch-searcher.md) - [Rugged Off-Road Pickup Trucks](https://www.trendhunter.com/trends/2024-ford-ranger-raptor.md) - [Dual-Valve Shocks Pickup Trucks](https://www.trendhunter.com/trends/ford-f150-raptor-r.md) - [Ruggedized Retro Van Designs](https://www.trendhunter.com/trends/ford-e350-camper-van.md)