# Reverse-Guiding Pickups This Ford Pickup Makes It Easier For Drivers to Safely Back Up By Rahul Kalvapalle | Published 2016-03-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ford-pickup References: [gizmag](http://www.gizmag.com/ford-super-duty-trailer-reverse-guidance/42343/) & [media.ford](https://media.ford.com/content/fordmedia/fna/us/en/news/2016/03/16/all-new-2017-ford-super-duty.html) The 2017 [Super Duty](https://www.trendhunter.com/trends/super-duty-carhartt) is a high-tech [Ford](https://www.trendhunter.com/trends/ford-ranger) pickup that is designed to make it easier than ever for drivers to back up their massive vehicles. This vehicle is equipped with Trailer Reverse Guidance technology that makes it easier than ever for drivers to view more angles around their trucks while reversing, with real-time guidance available to assist drivers through their maneuvers. As the driver reverses, they are given visual cues and assistance in the form of an icon that tells them which way to turn the steering wheel in order to reverse in a straight line. Ultimately, the 2017 Super Duty pickup's technologies enable drivers to back up their vehicles in confidence, preventing [fatal accidents](https://www.trendhunter.com/trends/collision-prevention-system). ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 24% | Activity: 2% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **High-tech Ford Pickup:** A trend in the automotive industry where pickups are equipped with advanced technologies to enhance safety and convenience during reversing maneuvers. - **Trailer Reverse Guidance Technology:** A trend in automotive technology where vehicles are equipped with real-time guidance systems to assist drivers in reversing and maneuvering with trailers. - **Enhanced Driver Assistance Systems:** A trend in automotive technology where vehicles are equipped with advanced tools and features to provide visual cues and assistance to drivers during reversing and parking. ### Who This Affects Most - **Automotive Industry:** The industry that manufactures and sells automobiles, including pickups, is impacted by the demand for vehicles with advanced reversing and maneuvering technologies. - **Automotive Technology:** The industry that focuses on developing and implementing advanced technologies in vehicles, including real-time guidance systems for reversing and parking. - **Road Safety Industry:** The industry that provides products and services aimed at enhancing road safety, such as advanced driver assistance systems, benefits from the demand for safer reversing and maneuvering solutions. ## Related on Trend Hunter - [Truck-Specific Driver Assistance Systems](https://www.trendhunter.com/trends/driver-assistance-system.md) - [High-Tech Pick-Up Trucks](https://www.trendhunter.com/trends/ford-ranger.md) - [Off-Road Assistance Pickup Trucks](https://www.trendhunter.com/trends/ford-ranger-wildtrak-x.md) - [Blind Spot-Monitoring Cameras](https://www.trendhunter.com/trends/dezl-dualview.md) - [High-Powered Electric Pick-Up Trucks](https://www.trendhunter.com/trends/f100-eluminator.md) - [Comfortable Performance Pickup Trucks](https://www.trendhunter.com/trends/2025-toyota-tundra.md) - [Midsize Performance Pickup Trucks](https://www.trendhunter.com/trends/ford-ranger-super-duty-xlt.md) - [Truck Bed Security Cameras](https://www.trendhunter.com/trends/canopy-pickup-cam.md) - [Revolutionary Electric Commercial Trucks](https://www.trendhunter.com/trends/electric-commercial-truck.md)