# Hollywood-Style Engineering Ford Uses 'Avatar' Motion Capture Software to Build Cars By boom chicky boom | Published 2009-12-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ford-motion-capture-software References: [blog.ford](http://blog.ford.com/article_display.cfm?article_id=31659) The same motion-capture technology that was used to create the movie ‘Avatar’ is being used by [Ford Motor Company](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition) to virtually engineer and design better and less expensive vehicles. By analyzing the captured data on how people interact with their cars, Ford can build cars that are more comfortable and enjoyable to drive. Ford is the only automaker to use [motion-capture software](https://www.trendhunter.com/trends/workplace-ergonomic-assessment) in this way for vehicle design. Read more about how Ford uses this innovative approach to engineering at the automaker’s website below. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 46% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Motion Capture Technology:** Using motion capture technology to analyze how people interact with products for improved design and experiences. - **Virtual Engineering:** Utilizing virtual engineering to design and build vehicles more efficiently and at a lower cost. - **Enhanced User Experience:** Focusing on enhancing user experience through data analysis to create more comfortable and enjoyable products. ### Where This Applies - **Automotive Manufacturing:** Applying motion capture technology and virtual engineering in the automotive manufacturing industry for improved vehicle design. - **Film and Entertainment:** Transferring motion capture technology from the film industry to other sectors for innovative applications. - **Technology and Software Development:** Developing and implementing motion-capture software for various industries to enhance product design and user experiences. ## Related on Trend Hunter - [Electrified Vehicle-Made Films](https://www.trendhunter.com/trends/short-film-mushroom.md) - [Cutting-Edge Auto Simulation Technologies](https://www.trendhunter.com/trends/simulation-technologies.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Cutting-Edge Motion Capture Technologies](https://www.trendhunter.com/trends/motion-capture-technology.md) - [3D-Printed Auto Accessories](https://www.trendhunter.com/trends/fits.md) - [AI-Powered Vehicle Security Systems](https://www.trendhunter.com/trends/vehicle-security-system.md) - [Hyper-Realistic Virtual Avatars](https://www.trendhunter.com/trends/omniverse-avatar-cloud-engine.md) - [Tech Brand Vehicle Features](https://www.trendhunter.com/trends/afeela-car.md) - [VR-Powered In-Car Entertainment](https://www.trendhunter.com/trends/holoride.md)