# Eco Fuel Guage Ads The Ford Mondeo Campaign Addresses Important Issues in a Modern Way By Meghan Young | Published 2011-05-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ford-mondeo References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/05/ford-mondeo-penguins-panda-tree/) & [ford](http://www.ford.co.uk/Cars/Mondeo) The Ford Mondeo ad campaign combines a lot of the most prevalent fads seen in society lately to send a pretty direct and effective message. This message, if you haven't guessed already, is that this car is extremely eco-friendly. Conceived by Spain-based ad agency Bassat Ogilvy, the Ford Mondeo ad campaign is minimalist, colorful and focuses on this car's impact on the environment (or non-impact, to be more specific). Clever, cute and simple, it really illustrates how "wasting energy is a crime," as the slogan states. As though taking a cue from those [minimalist posters](http://www.trendhunter.com/trends/world-of-100-posters) on the web lately, the Ford Mondeo ad campaign addresses an important issue that really concerns its business in a modern way. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 64% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Minimalist Ad Campaigns:** Opportunity for businesses to create impactful ad campaigns using minimalist design and addressing important issues. - **Eco-friendly Messaging:** Opportunity for businesses to promote their eco-friendly products and services through creative messaging. - **Non-impact Sustainability:** Opportunity for businesses to highlight their commitment to sustainability and showcase their products' minimal environmental impact. ### Who This Affects Most - **Automotive:** Disruptive innovation opportunity for automotive companies to leverage minimalist design and eco-friendly messaging in their advertisements. - **Advertising:** Disruptive innovation opportunity for advertising agencies to explore minimalist design and creative messaging to address important issues in their campaigns. - **Environmental Sustainability:** Disruptive innovation opportunity for businesses in the sustainability sector to communicate their commitment to non-impact sustainability through innovative ad campaigns. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md)