# Crashing Price Campaigns These Ford Ka Ads Confirm the Transient Cost of the Car By Amelia Roblin | Published 2011-05-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ford-ka-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/ford_ka_titanic) & [grupobassatogilvy.es](http://www.grupobassatogilvy.es/#/home) "Limited time offer" promotions are the bane of a consumer's existence, and these [Ford](https://www.trendhunter.com/trends/electric-capri) Ka ads go to show that some deals never come full circle again. Using the imagery of the Titanic setting sail and the Apollo 13 rocket blasting off, the Bassat Ogilvy advertising agency of Madrid, Spain, describes that the [low cost of these automobiles](https://www.trendhunter.com/trends/he-got-money) will soon disappear forever. The slogan "Prices that will never return" accompanies adorable illustrations of Ford Ka drivers seeing friends and family off as they board the space ship and the cruise. With the contemporary cartoon air and watercraft go 8,950 euros forever. The aim of the Ford Ka ads is to communicate the [fleeting affordability](https://www.trendhunter.com/trends/primark-never-basic-campaign) of the small vehicles. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 73% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Limited Time Offers:** Opportunity for businesses to create temporary promotions and generate a sense of urgency among consumers. - **Transient Affordability:** A trend towards emphasizing the temporary nature of affordable prices to attract customers. - **Narrative Advertising:** The use of storytelling in ads to engage consumers emotionally and convey a message effectively. ### Who This Affects Most - **Automotive:** Disruptive opportunity for car manufacturers to leverage the concept of limited-time affordability in their marketing campaigns. - **Advertising & Marketing:** Opportunity for agencies to incorporate narrative elements in ad campaigns to evoke emotions and enhance brand communication. - **Retail:** Opportunity for retailers to create time-limited promotions and capitalize on the sense of urgency in consumers. ## Related on Trend Hunter - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Timeless Price Commercial Re-Runs](https://www.trendhunter.com/trends/start-the-car.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Discount Retailer Promotions](https://www.trendhunter.com/trends/price-pounders-campaign.md) - [Tongue-in-Cheek Spirit Campaigns](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt.md)