# Bowling Pin Beer Bottles The Ford Jekson by Constantin Bolimond Turns Drinking into a Game By Meghan Young | Published 2014-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ford-jekson References: [fastcodesign](http://www.fastcodesign.com/3030136/booze-you-can-bowl-with) & [behance.net](https://www.behance.net/bolimond) If beer happened to be associated to a specific sport-inspired drinking game, it would be ping pong, yet the [Ford](https://www.trendhunter.com/trends/boondock-work) Jekson pack hopes to change that. Ford Jekson is a [six-pack of beer bottles](https://www.trendhunter.com/trends/home-decoors) that have been shaped like bowling pins. Encased in what appears to be wood in place of glass, Ford Jekson comes with a ball to knock the bottles down with. Not only can this be a [fun drinking game](https://www.trendhunter.com/trends/game-on-shots), the bottles can be reused for more wholesome playing later on. Designed by Constantin Bolimond, a designer based in Moscow, Russia, the Ford Jekson beer pack is currently a concept. Yet it encourages people to think about beer as more of an experience than a simple drink. Not to mention that it is an eco-friendly idea, giving bottles a second life. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 62% | Activity: 43% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sport-inspired Packaging:** The Ford Jekson beer pack showcases the trend of incorporating sports elements into packaging design, turning drinking into a game. - **Reusable Packaging:** The Ford Jekson beer bottles demonstrate the trend of sustainable packaging, encouraging consumers to give bottles a second life. - **Enhanced Drinking Experience:** The Ford Jekson concept encourages consumers to view beer as more than just a beverage, highlighting the trend of creating immersive and memorable drinking experiences. ### Sectors Adopting This - **Beverage Packaging:** The innovative sport-inspired packaging of the Ford Jekson beer bottles presents disruptive innovation opportunities in the beverage packaging industry. - **Sustainable Products:** The reusable aspect of the Ford Jekson beer bottles provides an opportunity for disruptive innovation in the sustainable products industry. - **Alcohol and Hospitality:** The Ford Jekson concept of enhancing the drinking experience can inspire disruptive innovation in the alcohol and hospitality industry by transforming traditional bar and entertainment experiences. ## Related on Trend Hunter - [Boozy Backyard Games](https://www.trendhunter.com/trends/beer-darts.md) - [Football-Style Bowling Sets](https://www.trendhunter.com/trends/triumph-fowling-set.md) - [Next-Gen Drinking Games](https://www.trendhunter.com/trends/almost-friday.md) - [DIY Beer Guitars](https://www.trendhunter.com/trends/busch-light.md) - [Vertical Drinking Games](https://www.trendhunter.com/trends/wall-pong.md) - [Board Game Beers](https://www.trendhunter.com/trends/herd-mentality-ipa.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md)