# Frankenstein Auto Ads The Ford Grand C-MAX Boasts an Extra Seat for Whatever's Needed By Meghan Young | Published 2016-05-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ford-grand-cmax References: [adeevee](http://www.adeevee.com/2016/05/ford-grand-c-max-whatever-extra-you-need-print/) & [ford](http://www.ford.com) The [Ford](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford) Grand C-MAX ad campaign may take on a bit of a disturbing Frankenstein angle, but the imagery resulting from this direction will capture anyone's attention immediately. In order to illustrate the extra room (by way of an extra seat) in the SUV, it shows "people" who are made up of various body parts of random objects. This is made sense by the tagline, "An extra seat for whatever extra you need." Conceived and executed by the [Ogilvy & Mather](https://www.trendhunter.com/trends/audi-handbook-novels) ad agency branch based in Madrid, Spain, the Ford Grand C-MAX ad campaign balances between eccentric and simple. Other than the monstrosities shown to demonstrate the SUV's benefits, the images are refreshingly clean to gaze upon. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 14% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Frankenstein Auto Ads:** Opportunity for disruptive innovation in automotive advertising by incorporating unconventional and attention-grabbing imagery. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity in the advertising industry by embracing unconventional and captivating visual storytelling. ## Related on Trend Hunter - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md)