# Vehicle-Branded Bike Sharing The Ford Gobikes Offer a New Bike Share Program to the Bay Area By Ell Smith | Published 2017-06-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ford-gobike References: [techcrunch](https://techcrunch.com/2017/06/27/ford-gobike-launches-in-the-bay-area-starting-tomorrow/?ncid=rss) & [fordgobike](https://www.fordgobike.com/) The [Ford](https://www.trendhunter.com/trends/n-plus) GoBikes is a new bike share program created in collaboration with 'Motivate,' a [ride-sharing platform](https://www.trendhunter.com/trends/uber-and-turo) providing bikes throughout San Francisco, the East Bay and San Jose. This new venture would allow cyclists to rent the Ford-branded bicycles for up to 24 hours, placing them back in a respected bike-dock when they're not in use. This [grab-and-go method of transportation](https://www.trendhunter.com/trends/vertically-integrated-smart-transit-system) has surged throughout major cities, providing users with the ability to commute short distances without having to commit to an expensive bike. This service ensures commuters can change their method of transportation from day to day. A fleet of 7,000 blue and white bikes completes the service, making Ford GoBike's the second largest in the U.S. The industry titan says it is interested in expanding into the bike market to find solutions to the varied methods of transportation city dwellers select. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 64% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Vehicle-branded Bike Sharing:** Ford GoBikes offers a bike share program in collaboration with Motivate, allowing commuters to rent branded bicycles for short distances. ### Industries Being Reshaped - **Ride-sharing:** Ride-sharing companies like Motivate can expand their services by incorporating bike sharing options for commuters. - **Bike Sharing:** Bike sharing companies can explore partnerships with automotive companies to offer vehicle-branded bikes, expanding their user base. - **Transportation:** Automotive companies like Ford can enter the bike market to provide alternative transportation solutions for city dwellers. ## Related on Trend Hunter - [Iconic Car-Inspired Electronic Bikes](https://www.trendhunter.com/trends/n-plus.md) - [Expanded E-Bike-Sharing Programs](https://www.trendhunter.com/trends/bcycle.md) - [Electric Bikeshare Programs](https://www.trendhunter.com/trends/bluebikes.md) - [American Bike Sharing Programs](https://www.trendhunter.com/trends/metrobike.md) - [Vintage Car-Inspired Electric Bikes](https://www.trendhunter.com/trends/ford-mustang-ebike.md) - [Ride-Sharing E-Bike Manufacturers](https://www.trendhunter.com/trends/e-bike-seb-20.md) - [E-Bike Rental Programs](https://www.trendhunter.com/trends/gosgv.md) - [Electric Cargo Bike-Sharing Programs](https://www.trendhunter.com/trends/cargob.md) - [Micro-Mobility Transport Systems](https://www.trendhunter.com/trends/forte-evo.md)