# Slapstick Sedan Advertising This Ford Focus Commercial Finds Henrique Regretting His Car Purchase By Jonathon Brown | Published 2013-01-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ford-focus-commercial References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/01/ford-henrique/) & [youtu.be](http://youtu.be/tuGA-AIFuR8) In this [Ford](https://www.trendhunter.com/trends/british-deaf-association) [Focus](https://www.trendhunter.com/trends/thomus-lightrider) commercial, Henrique slaps himself in the forehead every time he sees the car pass him on the street. It's as if he is kicking himself for forgetting to buy a Ford Focus over and over again, except he's not kicking himself: he's slapping himself. A resounding "smack" is heard over and over in this slapstick-driven Ford Focus commercial. Standing in a phone booth, he sees a Ford Focus drive by and drops the phone immediately before putting palm to forehead. The saga continues throughout the commercial as he stands on the street watching Ford Focus cars drive by him. Over and over again he regrets not getting one for himself. This ad comes from Brazil, where the Ford Focus is the number one selling hatchback. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 15% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Slapstick Advertising:** Leverage comedy and physical humor to create memorable and engaging advertisements. - **Regret Marketing:** Tap into consumer regrets and missed opportunities to drive brand awareness and product consideration. - **Localized Marketing:** Tailor advertisements to specific regions or countries to resonate with local audiences. ### Sectors Adopting This - **Automotive:** Utilize humorous and relatable advertising to stand out in the competitive automotive industry. - **Consumer Electronics:** Explore creative ways to highlight the features and benefits of products to capture consumer attention and drive sales. - **Media and Entertainment:** Incorporate humor and entertainment into marketing campaigns to attract and engage audiences in the media and entertainment industry. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md)