# Youth-Centric Auto Ads Ford Mexico's Ford Figo Ad Takes Viewers on a Journey to Outer Space By Jana Pijak | Published 2016-07-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ford-figo References: [youtube](https://www.youtube.com/watch?v=L846Wp1A8D0) & [ford.mx](http://www.ford.mx/) [Ford](https://www.trendhunter.com/trends/electric-capri) Mexico's Ford Figo commercial spotlights the Millennial-centric vehicle in a [fun and whimsical](https://www.trendhunter.com/trends/heart-of-joy) way. The television ad begins with a rotating model of the compact car and proceeds to take viewers on an imaginative journey through the Arctic, an old ship port and even to outer space. Targeting a young audience of drivers, this Hispanic car ad illustrates the Ford Figo's sleek design as well as its versatility for those looking for quality at a reasonable price point. In addition to its compact yet roomy design, the vehicle is also marketed as fuel-efficient, a must-have for eco-conscious consumers. Lastly, this car ad spotlights the Figo's many [digital features](https://www.trendhunter.com/trends/ford-digital-experience), sure to appeal to tech users who are looking to stay connected while on the go. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Youth-centric Advertising:** Disruptive innovation opportunities exist in creating engaging and imaginative advertisements that resonate with a young audience. - **Affordable Quality Cars:** Disruptive innovation opportunities can be found in developing cost-effective vehicles that offer high-quality features. - **Digital Integration in Vehicles:** Disruptive innovation opportunities lie in integrating advanced digital features into cars to cater to the tech-savvy consumer market. ### Where This Applies - **Automotive:** Disruptive innovation opportunities can be explored in the automotive industry by focusing on youth-centric advertising and affordable, technologically advanced vehicles. - **Advertising:** Disruptive innovation opportunities exist in the advertising industry to create engaging and imaginative campaigns that target a younger demographic. - **Technology:** Disruptive innovation opportunities can be found in the technology industry by integrating advanced digital features into vehicles, appealing to tech-savvy consumers. ## Related on Trend Hunter - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)