# Electric Pickup Trucks The Ford Fathom is an Affordable Midsize Electric Pickup By Amy Duong | Published 2026-08-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ford-fathom References: [engadget](https://www.engadget.com/2231620/the-fathom-is-fords-first-midsize-electric-truck/)  The Ford Fathom is the first production model built on the company's Universal EV Platform. The midsize electric pickup starts at $28,350 before destination charges and comes standard with a high-resolution touchscreen, BlueCruise hands-free highway driving, digital key support, embedded Apple Maps, and bi-directional power capability. Ford says the truck also provides passenger space greater than a Toyota RAV4 while incorporating both a front trunk and a rear cargo bed. Positioned between the Ranger and Maverick in size, the pickup introduces a more accessible entry into Ford's electric truck lineup. Full design details have yet to be revealed, though the company has confirmed pre-orders will begin in early 2027 ahead of customer deliveries later that year. Image Credit: Ford ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 77% | Activity: 70% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Affordable Electric Pickups:** Lower-priced midsize EV trucks expand electrification beyond premium buyers and create openings for value-focused features, financing models, and fleet-ready configurations. - **Universal EV Platforms:** Shared electric vehicle architectures reduce development complexity while enabling brands to scale multiple body styles with faster production timelines and lower costs. - **Bidirectional Vehicle Power:** Electric pickups with onboard power export capabilities introduce new possibilities for home backup, jobsite energy, and mobile utility services. ### Who This Affects Most - **Automotive Manufacturing:** Mass-market electric truck production reshapes competitive dynamics as legacy automakers seek cost-efficient platforms that can support broader consumer adoption. - **Charging Infrastructure:** More accessible electric pickups increase demand for residential, workplace, and highway charging networks tailored to larger battery vehicles and utility use cases. - **Fleet Management:** Affordable electric pickups create a practical pathway for contractors, municipalities, and small businesses to electrify operations while maintaining cargo and passenger flexibility. ## Related on Trend Hunter - [Sleek Emissions-Free Trains](https://www.trendhunter.com/trends/hydrogen-train.md) - [Brick-Built Hypercars](https://www.trendhunter.com/trends/lego-technic-koenigsegg.md) - [Limited Anniversary V-12 Models](https://www.trendhunter.com/trends/vanquish-25.md) - [luxe Physical Car Controls](https://www.trendhunter.com/trends/mercedesbenz-physical-controls.md) - [Elegant Racetrack Toy Illuminators](https://www.trendhunter.com/trends/race-of-lights.md) - [Iconic Auto-Branded Initiatives](https://www.trendhunter.com/trends/2016-dodge-viper-acr.md) - [Luxury Auto-Branded Scooters](https://www.trendhunter.com/trends/micro-x-porsche.md) - [Trench Coat Exhibitions](https://www.trendhunter.com/trends/the-burberry-trench.md) - [Complimentary Teacher-Focused Car Washes](https://www.trendhunter.com/trends/the-riptide-car-wash.md)