# Lead Foot Campaigns The Ford Family Gearbox PowerShift Print Ads are Right-Foot Fun By Allison Love | Published 2010-05-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ford-family-dual-clutch-gearbox-powershift References: [adsoftheworld](http://adsoftheworld.com/media/print/ford_socks) & [ogilvy](http://www.ogilvy.com/) The new [Ford](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford) Family Dual Clutch Gearbox PowerShift print ads are pretty hilarious, displaying images of two right feet to highlight Ford’s new Gearbox PowerShift in their new models. Advertising guru [Ogilvy & Mather](https://www.trendhunter.com/trends/audi-handbook-novels) are at it again, implementing their creative and clever visual aids to garner attention in unexpected ways. The Ford Family Dual Clutch Gearbox PowerShift print ads are definitely attracting attention and letting users “[feel the difference](https://www.trendhunter.com/trends/feel-the-difference).” If one lead foot is great, then two must be better... ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 26% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Creative Advertising:** Disruptive innovation opportunity: Explore unconventional and attention-grabbing advertising techniques to engage consumers. - **Visual Marketing:** Disruptive innovation opportunity: Utilize visual aids to effectively communicate product features and benefits. - **Humorous Advertisements:** Disruptive innovation opportunity: Incorporate humor into advertising campaigns to captivate and entertain audiences. ### Who This Affects Most - **Automotive:** Disruptive innovation opportunity: Develop innovative technologies like the Ford Family Dual Clutch Gearbox PowerShift for enhanced driving experience. - **Advertising:** Disruptive innovation opportunity: Embrace creative advertising strategies to stand out in a crowded marketplace and captivate target demographics. - **Marketing:** Disruptive innovation opportunity: Explore unique marketing approaches that effectively communicate product features while captivating consumer attention. ## Related on Trend Hunter - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md)