# Automaker Facebook Reveals The 2011 Explorer Will be Unveiled on the Ford Facebook Page By Michael Hines | Published 2010-06-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ford-facebook-page References: [autoblog](http://www.autoblog.com/2010/06/09/omg-lol-2011-ford-explorer-to-get-facebook-reveal/) & [facebook](http://www.facebook.com/FordExplorer) [Ford](https://www.trendhunter.com/trends/2025-ford-explorer) is set to make history when they unveil their highly anticipated 2011 explorer on the Ford [Facebook](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach) page. Normally a car as highly anticipated as this has its debut at an auto show or a press gala, but Ford has chose to go the social media route here. Unveiling the 2011 Ford [Explorer](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition) on the Ford Facebook page is a smart move for a few reasons. It saves Ford money first and foremost and it allows everyone with access to the Internet a chance to see the new Explorer. Ford is blazing new ground here. Only time will tell if others follow along. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 41% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Product Launches:** More companies will follow Ford's lead and unveil their new products on social media platforms instead of expensive auto shows or press galas. - **Cost-effective Marketing Strategies:** Businesses will prioritize cost-effective marketing strategies such as leveraging social media to save money while also reaching a wider audience. - **Virtual Product Launch Events:** Virtual product launch events will become the new norm for companies looking to showcase their latest offerings in a more accessible way. ### Sectors Adopting This - **Automotive Industry:** Automakers can leverage social media platforms to reduce marketing expenses while simultaneously reaching a larger audience. - **Social Media Industry:** Social media platforms will benefit from more companies shifting their product launches to their platforms, thereby increasing engagement and boosting revenue streams. - **Event Planning Industry:** Event planning companies can capitalize on the trend of virtual product launch events by offering their services to businesses and assisting them in creating engaging online events. ## Related on Trend Hunter - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Android-Powered Infotainment Systems](https://www.trendhunter.com/trends/2025-ford-explorer.md) - [Mythical Exploration SUV Models](https://www.trendhunter.com/trends/ford-bronco-sasquatch-searcher.md) - [Auto-Branded Digital Experience Systems](https://www.trendhunter.com/trends/ford-digital-experience.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Smart Electric Fastback Sedans](https://www.trendhunter.com/trends/fastback-sedan.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Sunset-Inspired SUV Models](https://www.trendhunter.com/trends/2024-ford-bronco-sport-free-wheeling-edition.md) - [High-Tech Pick-Up Trucks](https://www.trendhunter.com/trends/ford-ranger.md)