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# Truck Tribute Corn Mazes
In This Ford Commercial a Farmer Creates a Corn Illustration of the F-150

By Charlotte Joyce Kidd | Published 2015-10-29 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/ford-commercial
References: [egmcartech](http://www.egmcartech.com/2015/10/29/video-watch-ford-draw-an-f150-in-a-full-size-corn-maze/) & [ford](http://www.ford.ca/trucks/f150/?searchid=71700000010155375)

In this Ford commercial, an enterprising farmer creates an entire corn maze in the Ford F-150 truck's likeness.

The Ford commercial takes place on a farm just outside of Napoleon, Ohio. The seven-acre corn maze is a tribute to the F-150 truck. The F-150 has a long-standing relationship with the agricultural industry. It has a strong reputation as a traditional American farming vehicle, and is thus popular with farm owners and workers. In this Ford commercial, the all-American car company reminds viewers of the F-150's tough, durable image and boasts that the newest model is "the toughest, smartest, most capable F-150 ever."

This Ford commercial is a great example of a brand solidifying its identity and catering to its existing supporter base -- in this case, by appealing to agricultural workers with rural imagery and a down-to-earth tone.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 29% | Activity: 22% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Brand Identity Solidification:** Creating consistent and appealing imagery to cater to existing supporters and build a strong brand identity.
- **Niche Marketing:** Highlighting specific industry ties and appealing to a targeted audience, such as agricultural workers.
- **Emotional Connection:** Using relatable, down-to-earth tone and imagery to create an emotional connection with the audience.

### Sectors Adopting This

- **Automotive:** Opportunities for car manufacturers to strengthen their brand identity through emotional storytelling and targeted marketing strategies.
- **Agriculture:** Potential for agricultural companies to collaborate with car manufacturers and leverage their shared values to reach their target consumers.
- **Advertising:** Innovations in creating engaging commercials that resonate with specific industries, resulting in increased brand loyalty and customer satisfaction.

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- [Farmer-Supporting Short Films](https://www.trendhunter.com/trends/a-future-begins.md)
